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Do spoilers ruin a story for readers and viewers?

Axis: spoilers ruin stories ... spoilers do not matter

John

date change position video
2011-05-23 shift John says that after years of not believing in spoilers he now believes in them, because his new book is quite spoilable. Eating the Unicorn 00:01:50
2011-12-23 restate John says he does not want TFiOS spoiled for anyone, and that even seven-year-old Looking for Alaska should not be spoiled for new readers. There Will Be NO SPOILERS!!! 00:00:53

Hank

date change position video
2011-08-12 new Hank says he may stop seeing movies of books he hasn't read, because seeing the film first ruins it. The Fair: Testacular! 00:01:56

Timeline notes

  • John: first recorded event is shift (earlier stance may be outside 2007–2013 or unrecorded)