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How should creators respond to hateful comments and criticism?

Axis: engage and answer ... ignore / do not feed

John

date change position video
2009-06-29 new John answers hateful comments publicly with humour and tells insulters they embarrass themselves, not him. GAY is NOT an INSULT 00:02:45

Hank

date change position video
2008-12-30 new Hank says he is a big fan of answering haters' comments with Shakespearean insults, as Nerdfighters do, and accepts a hater's insult as a label. Comment Haters and Christmas 00:01:22
2009-06-23 restate Hank answers hater and confused comments from the front-page video to explain what the brothers do and to lift 'the crushing weight' of YouTube haters. Fighting the Flame War! 00:00:00