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ANNOUNCING! VidCon: Online Video IRL

2009-12-10 · Hank · watch on YouTube · Projects · announcement promotion

With his heckling sock puppet, Hank announces VidCon, a real-life online video conference he and John will hold in Los Angeles on July 9-11, arguing online video is a new medium whose creators succeed through the raw ability to entertain and build communities.

What is said

00:00:00 — Hank and Hank Sock; the idea: a real-life online video conference for creators and their communities

  • ★★★ Hank says he and John decided a couple of months ago to create a real-life online video conference bringing the best online video creators and their communities together for an epic weekend. (hedged) — 00:00:00 · VidCon

00:00:36 — The news: this summer in Los Angeles, July 9-11; the sock heckles (juicy juices, ingrown toenail)

  • ★★★ Hank announces the conference will happen this summer in Los Angeles, July 9th to 11th. — 00:00:36 · VidCon, Los Angeles
  • ★ Hank Sock dismisses the news as Hank and his nerdy friends drinking juicy juices, and says his ingrown toenail is a huge deal too but he isn't making a conference about it. (joke) — 00:00:36

00:01:04 — Online video as a new medium with new genres and large engaged communities; 100,000 viewers; the sock's hair

  • ★★★ Hank says online video is an entirely new medium creating new genres and active, engaged and large communities. — 00:01:04 · YouTube > «online video is an entirely new medium that's creating new genres»
  • ★★ Hank says probably about 100,000 people will watch this video. (hedged) — 00:01:04

00:01:29 — Who's coming: Nerdfighteria creators and online video stars

  • ★★★ Hank lists who will attend: Nerdfighteria creators from CharlieIsSoCoolLike to WheezyWaiter and online video stars including Michael Buckley, Dave Days, Shay Carl, Natalie Tran and Shane Dawson. — 00:01:29 · Charlie McDonnell, Craig Benzine, Nerdfighteria

00:02:06 — Success comes from the raw ability to entertain and build communities, not budgets or beauty; the cat; demonstrations, talks, performances

  • ★★★ Hank says these creators' success rests not on marketing budgets or beauty but on the raw ability to entertain and to bring people into communities that watch every new video, not just viral moments. (hedged) — 00:02:06
  • ★★ Hank says VidCon will have many of the most successful people in online video, with demonstrations, talks, performances, concerts and dance parties, and the community will be asked for ideas. — 00:02:06 · VidCon

00:03:22 — Insider track on YouTube business; registration will cost money; VidCon2010.com, Twitter and YouTube; sign-off

  • ★★ Hank announces an insider track for people into YouTube, on the specifics of building community and the business and future of YouTube. — 00:03:22 · YouTube, VidCon
  • ★★ Hank says registration will cost money because such events cost a lot to put on. — 00:03:22 · VidCon
  • ★★ Hank points viewers to VidCon2010.com, Twitter.com/VidCon and YouTube.com/VidCon for more information. — 00:03:22 · VidCon

Humor (significant)

  • Hank insists online video is a really huge deal; the sock counters with his own ingrown toenail. — 00:00:36 > «That's a really huge deal, but I'm not making a conference about it.»
  • Hank notices the sock's hair is surprisingly sparkly. — 00:01:29 > «Yeah, I use product.»
  • Hank says success isn't based on the ungodly beauty of the people who started these projects; the sock agrees at once. — 00:02:06 > «No, that's for sure.»
  • After praising an adorable viral cat moment, Hank reports on the guest list. — 00:02:06 > «But the cat's not going to be there. We couldn't get the cat for the conference.»
  • Asked for more conference ideas, the sock proposes a booth evoking the viral finger-biting video. — 00:02:53 > «How about a booth where Charlie McDonald sits and he bites people's fingers»

Threads in this video

  • launch · VidCon 2010 edition — Hank announces VidCon, a real-life online video conference he and John will hold in Los Angeles on July 9-11 next summer, with talks, performances, an insider track and paid registration. (00:00:36)

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