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The 2008 Project for Awesome!!!

2008-12-12 · Hank · watch on YouTube · Global development · advocacy activism

Hank announces the 2008 Project for Awesome on December 17, a day when the YouTube community promotes charities, explains how to take part by making videos or joining the supporters' mailing list, and says he and John will each give $1,000 to a P4A charity.

What is said

00:00:00 — Greeting; introduces the Project for Awesome: a day the YouTube community takes over YouTube to promote charity

  • ★★ Hank introduces the Project for Awesome, which he believes is the largest YouTube community-inspired event ever. (hedged) — 00:00:00 · Project for Awesome, YouTube
  • ★★★ Hank defines the Project for Awesome as a day when the YouTube community takes over YouTube to promote people who do things because they are right, not for money: charity. — 00:00:00 · Project for Awesome, YouTube > «a day in which the YouTube community takes over YouTube»
  • ★ Hank says they promote charity one day a year in the holiday season, then go back to silly songs, cat videos and being profane. (playful) — 00:00:00

00:00:41 — Date (December 17, 2008) and website; two ways to take part; five steps for making a P4A video; becoming a supporter

  • ★★★ Hank officially announces that this year's Project for Awesome will take place on December 17, 2008, organised from projectforawesome.com. — 00:00:41 · Project for Awesome
  • ★★★ Hank's first way to take part: make a Project for Awesome video about your favourite charity (e.g. Toys for Tots, the Nature Conservancy, Save Darfur) and why you give to it. — 00:00:41 · Project for Awesome
  • ★★ Hank's further steps: use the P4A image as thumbnail, put 'Project for Awesome' and the charity in tags and title, link the charity in the sidebar, and submit the video on projectforawesome.com. — 00:01:10 · Project for Awesome
  • ★★★ Hank's second way to take part: become a Project for Awesome supporter by signing up for the mailing list on projectforawesome.com. — 00:01:10 · Project for Awesome

00:01:39 — Supporters' mailing list and its privacy promise; featured videos pushed onto YouTube's big lists; editable thumbnail files

  • ★★ Hank promises the mailing list will be used only for the Project for Awesome, send no email after December 20, and never be given to anyone else. — 00:01:39 · Project for Awesome > «You will never get an email after December 20th, I promise.»
  • ★★★ Hank explains the plan: the mailing list will feature videos that supporters rate, comment on and favourite so they reach YouTube's big lists, until P4A videos are everywhere and everyone knows YouTube is awesome. — 00:01:39 · Project for Awesome, YouTube
  • ★ Hank says editable Photoshop and Fireworks thumbnail files are at projectforawesome.com and can be customised as long as the video stays recognisably P4A. — 00:02:08 · Project for Awesome

00:02:38 — Hank and John each put up $1,000 for a P4A charity, judged on charity and video quality

00:03:07 — Others encouraged to award money; how to get the P4A thumbnail (middle 10 seconds of the video); sign-off

  • ★★ Hank encourages anyone else who wants to award money to P4A charities in the same way to do so. — 00:03:07 · Project for Awesome
  • ★★ Hank says YouTube changed how it picks thumbnails; after talking with YouTube and testing, non-partners should make the middle 10 seconds of the video the P4A image, e.g. 125 to 135 in a 3-minute video. — 00:03:07 · YouTube, Project for Awesome

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