Axis: direct audience support, no paywall, little sponsorship ... ads and brand deals are fine
John
| date |
change |
position |
video |
| 2009-07-15 |
new |
John says selling their books and Hank's CD isn't selling out and they take ads and sell t-shirts, but they do no paid product placement and would never imply Nerdfighters must buy things. |
Sell Outs! 00:02:07 |
| 2010-10-22 |
restate |
The description says the brothers accept no paid product placement precisely so viewers never have to wonder whether a product appears because it paid. |
Making Adorable Music 00:00:00 |
| 2012-02-14 |
restate |
John favours direct connections between makers and fans (Kickstarter, Gumroad) over middlemen such as venture capitalists, record companies, PayPal, Amazon or iTunes. |
Things I Can Do 00:02:26 |
| 2012-05-22 |
restate |
John says the brothers have never been totally comfortable with ads, but they have felt like the best way to make what they like with people they like. |
You ARE The Product 00:02:27 |
| 2012-06-01 |
restate |
John (apparently) says they don't do product placement so viewers can know no corporation (here Table Topics) is behind a video. |
Adorable Squirrel and Table Topics 00:00:00 |
| 2013-03-20 |
refine |
John rejects paywalls, finds Kickstarter and all-volunteer models ill-suited to ongoing channels, likes merchandise, and holds up the public radio model of asking rather than requiring support. |
Ads Work...but for Whom? 00:03:09 |
Hank
| date |
change |
position |
video |
| 2009-07-18 |
new |
Hank says ads and selling stuff both pay for more time on the videos, but the brothers far prefer selling stuff, since ads feel a little dirty, and nobody should feel obliged to buy. |
Selling Out, Chewbacca and Taking Leave 00:00:41 |
| 2009-11-24 |
new |
Hank says selling the things he has made through his creative work is not selling out; unlike pharmaceuticals or soda, he sells stuff he is proud of. |
50 THINGS!! That I'm Thankful For 00:01:44 |
| 2011-03-25 |
restate |
Hank will keep ads on the videos, since otherwise he could not make them, believing the entertainment outweighs the ads' harm. |
Hank is an Adorable, Drunk Princess 00:02:21 |
| 2011-04-22 |
restate |
Hank says the brothers do few sponsored videos because they have their own things to sell. |
500,000 Subscribers (Almost...and Thank You) 00:03:21 |
| 2013-03-15 |
refine |
Hank wants to change the business model of content because advertising cannot sustain dedicated mid-sized communities such as the Brain Scoop's 50,000. |
Ch-Ch-Ch-Ch-Changes 00:02:48 |
| 2013-05-17 |
restate |
Hank favours people making money from their content via YouTube paid subscriptions but says he and John will never paywall their own content. |
GIFs, JIFs, Whip Pans, Trivia, and BATMAN! 00:01:22 |
| 2013-05-24 |
restate |
Hank says Vlogbrothers has no pre-roll ads because the brothers feel deeply indebted to viewers, their only asset. |
What's Up with Start Ups 00:02:31 |
| 2013-07-26 |
refine |
Hank: content should stay free for all, with viewers who can choosing to pay because they want to, not because they are forced to. |
Introducing Subbable 00:02:13 |