Content creator
A phrase for people who make online content; Hank agrees it implies a commodity but says the label hardly matters.
Early context: Hank says 'content creator' is as nonspecific as it gets, since every artist, poet or novelist creates content; a more specific word was needed, and then came 'influencer'. — 'Influencer' Must Die. 00:02:02
in-group term · in 3 videos, 2025–2026 · still in use in 2026
- First in the videos: 2025-06-20 · 'Influencer' Must Die. 00:02:02
- Last in the videos: 2026-10-02 · the most powerful attention-consuming tools in the history of the world 00:03:25
- Related: YouTuber (2)
Videos per year: 2025: 1 · 2026: 2
Every video
2025
| date | video | use | what is said |
|---|---|---|---|
| 2025-06-20 | 'Influencer' Must Die. 00:02:02 | mention | Hank says 'content creator' is as nonspecific as it gets, since every artist, poet or novelist creates content; a more specific word was needed, and then came 'influencer'. |
2026
| date | video | use | what is said |
|---|---|---|---|
| 2026-10-01 | Are We Still YouTubers? 00:00:00 | mention | Hank has long thought about Mike Rugnetta's nine-year-old video on the word content and the phrase content creator, partly because Hank is fine with them and Mike was not. |
| 2026-10-02 | the most powerful attention-consuming tools in the history of the world 00:03:25 | mention | John says what we mean by content is art, creative expression, or bits of consciousness itself. |