Focus Friend: Hank's focus app (2025)
project history · status: running · last event: milestone (2026-10-23)
Focus Friend is a focus app co-created by Hank: a Pomodoro-style timer with a bean in your phone that knits while you stay off other apps. In 2025 it was the top app in the App Store, won an Apple social impact award and was named Google's App of the Year.
About: Focus Friend, Google
| date | event | what | video |
|---|---|---|---|
| 2025-08-19 | milestone | John genuinely congratulates Hank on having the number one app, then goes back to writing with Focus Friend. | The Problem with My Brother's Hit New App 00:04:15 |
| 2025-11-28 | milestone | Hank announces Focus Friend has won Google's App of the Year, outright rather than in a category, which he calls wild. | Three Things! (Wait, no, actually four...) 00:03:22 |
| 2025-12-09 | looked back | John says Focus Friend, co-created by Hank, was the Google Play Store's 2025 app of the year; it helps you use other apps less so a little bean in your phone can knit socks. | Hank Green, from A to Z 00:00:58 |
| 2026-01-02 | looked back | Hank says he did not work out Focus Friend's psychology, it just seemed like it would work; it had a bonkers launch and year: top app in the App Store, Apple's social impact award and Google's app of the year. | I Got a New Disease and I Kinda Liked It. 00:04:21 |
| 2026-10-09 | looked back | Hank says that drive even led him to create a whole app that is basically a Pomodoro timer with a bean living in your phone. (playful) | The Productivity Lie 00:03:27 |
| 2026-10-23 | milestone | Focus Friend's limited-time Lifetime Pro sale, which Hank had told viewers to wait for, is on and ends on Halloween (31 October 2026). → refers to The Productivity Lie | The Best Email I Ever Got 00:00:00 |
| 2026-10-23 | looked back | Focus Friend winning Google's 2025 App of the Year outright, not in a category, is a huge deal but fell flat for Hank. | The Best Email I Ever Got 00:03:28 |
What is said about it
14 statements, by date (the events above are the turns of the thread; these are the details).
- 2025-08-19 · The Problem with My Brother's Hit New App — John has used Focus Friend for weeks; writing a lot since getting home from tour, he says it has helped him tremendously to focus on writing instead of his phone. — 00:00:43
- 2025-08-19 · The Problem with My Brother's Hit New App — John likes that stopping focus mode makes the bean's knitting evaporate and the bean look disappointed: he doesn't want to disappoint the bean, so he leaves his distracting apps alone. (playful) — 00:01:12
- 2025-08-19 · The Problem with My Brother's Hit New App — recommendation: John recommends Focus Friend for kids going back to school and calls its design and illustration top-notch. — 00:01:25
- 2025-08-19 · The Problem with My Brother's Hit New App — John praises that the app collects and sells no personal data, needs no login and, best of all, has no ads: a clean, free, effective app is vanishingly rare in 2025. — 00:01:30
- 2025-08-19 · The Problem with My Brother's Hit New App — John notes as a user that after a couple of weeks of constant use there are no more rooms to decorate, though Hank is working on that. — 00:01:43
- 2025-08-19 · The Problem with My Brother's Hit New App — John explains the app pays for development with optional in-app purchases, such as upgrading the bean, which he supports if it keeps the experience ad-free. — 00:01:55
- 2025-08-19 · The Problem with My Brother's Hit New App — John recalls Hank calling to say he had made the app with a developer named Bria; John thought the pitch brilliant and loved the idea of buyable beans like a Hank Bean. — 00:02:11
- 2025-08-19 · The Problem with My Brother's Hit New App — John bought the John Bean for $5.99 to support the app and jokes that it is a 70-year-old bean, though it drinks Keats & Co. coffee and its shirt is on point. (playful) — 00:02:40
- 2025-08-19 · The Problem with My Brother's Hit New App — John's main complaint: he still has a diminishing number of brown hairs, yet John Bean is entirely gray; he asks to be at least salt and pepper. (playful) — 00:02:55
- 2025-08-19 · The Problem with My Brother's Hit New App — John says that apart from forcing him to reckon with his own mortality, Focus Friend is pretty great. (playful) — 00:03:38
- 2025-08-19 · The Problem with My Brother's Hit New App — John says that ever since inventing 2D glasses Hank has been on a non-stop run of making things; each new idea gives John gray hairs, so he asks Hank to slow down. (playful) — 00:03:50
- 2025-08-19 · The Problem with My Brother's Hit New App — John: After the sign-off John marvels that Hank keeps doing it, wonders where his energy comes from, and calls being the tail to Hank's comet a full-time job. (playful) — 00:04:30
- 2026-02-14 · Project for Awesome 2026 part 4! — announcement: Hank says more runes for Focus Friend are coming soon and thinks a bedroom is being beta tested, with some people having access. (hedged) — 05:43:57
- 2026-10-30 · The Last Normal Year — announcement: Hank says the Focus Friend sale ends tomorrow or the day after (31 October or 1 November 2026). (hedged) — 00:08:07