Hank: creators may need to move into subscription-style content for higher-budget work (2016)
prediction · status: unresolved · last event: repeated (2017-04-21) · owner: Hank
In September 2016 Hank suggested creators might need to move into subscription-style content to fund higher-budget work. In April 2017, after the Adpocalypse, he said creators were already finding such support through subscriptions like Rooster Teeth's First, YouTube Red and Patreon, and through deals with brands.
Told alongside: Hank: YouTube and advertisers will eventually need viewers' eyeballs more than creators need their pennies (2017)
About: YouTube, Patreon, SciShow, Crash Course
| date | event | what | video |
|---|---|---|---|
| 2016-09-23 | predicted | The description says most YouTubers can only supplement other income, creators may need to move to subscription-style content for higher-budget work, and SciShow and Crash Course are secure. (hedged) | How do YouTubers Make Money? video description |
| 2017-04-21 | repeated | Hank says if the value proposition breaks, creators will find (and already are finding) new support: subscriptions like Rooster Teeth's First, YouTube Red, Patreon, and creator-brand relationships communities like. | The Adpocalypse: What it Means 00:03:12 |
What is said about it
2 statements, by date (the events above are the turns of the thread; these are the details).
- 2016-09-23 · How do YouTubers Make Money? — Hank says the answer is complicated and that everyone should be more open about how YouTube money works. (hedged) — 00:00:32
- 2017-04-21 · The Adpocalypse: What it Means — Hank warns that YouTube and advertisers must be careful, because eventually they will need viewers' eyeballs more than creators need their pennies. — 00:03:32