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Let it Snow Let it Snow Let it Snow

2008-10-09 · letter vlog · Hank · 3:57 · watch on YouTube

Topic: Books & writing · mode: Announcements · tags: self promotion, song or performance, community lore

A week before Paper Towns comes out, Hank complains that Barnes & Noble shipped pre-orders early, celebrates that Let It Snow is out now by speed-reading the opening of Maureen Johnson's story, and plugs the New York launch event and the brothers' Politico debate video.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Greeting; under a week until Paper Towns; some bookstores ignore the release rules

  • ★★ Hank says Paper Towns comes out in less than a week, but some bookstores are not following the rules set for its release. — 00:00:00 · Paper Towns

00:00:31 — Barnes & Noble shipped Paper Towns pre-orders early; Amazon followed the publisher

  • ★★★ Hank says people who pre-ordered Paper Towns from Barnes & Noble have already received the book, well ahead of release. — 00:00:31 · Paper Towns, Barnes & Noble
  • ★★ Hank, who calls Barnes & Noble a great store and does not advocate its destruction, is a bit upset: the early shipping feels like disrespect to his brother. (playful) — 00:00:31 · Barnes & Noble
  • ★★ Hank is glad for Nerdfighters who got early copies as a prize for pre-ordering and thanks them; Amazon customers can feel good, since Amazon followed the publisher's wishes. — 00:00:31 · Amazon, Nerdfighteria

00:01:20 — Let It Snow is out now: billing, back-cover photo, Maureen's story first

  • ★★★ Hank announces that Let It Snow, with stories by John, Maureen Johnson and Lauren Myracle, is available now, and teases John's top billing, which is alphabetical. (playful) — 00:01:20 · Let It Snow, Maureen Johnson

00:01:49 — Hank's fast-talking reading of the opening of Maureen Johnson's story

  • ★★ Hank speed-reads the opening of Maureen Johnson's story, which comes first in the book, and says no one could resist the book after hearing it. — 00:01:49 · Maureen Johnson, Let It Snow

00:02:48 — John's chapter is funny too; Spoon Fingers MP3; NYC launch RSVP; YouTube front page with Politico; sign-off

  • ★★ Hank says he also read the first chapter of John's story in the book and it is fantastically funny too. — 00:02:48 · Let It Snow
  • ★★ Hank tells people who made Spoon Hands and Spoon Fingers videos that their MP3 is recorded and will reach their inbox soon; others will learn what it is next week (week of 13 October 2008). — 00:02:48 · spoon fingers
  • ★★★ Hank says the brothers will be at the New York City launch event, viewers can RSVP on Facebook via papertowns.com, and he hopes to see many across the US through November. — 00:02:48 · New York City, Facebook, Paper Towns
  • ★★ Hank says he and John are on YouTube's front page with a video made with Politico in response to the latest presidential debate, and recommends it. — 00:03:17 · YouTube, United States presidential election

Humor (significant)

  • If bookstores sold Harry Potter early, JK Rowling would send an army of mercenaries to kill Barnes & Noble. — 00:00:31

    “with special wands that shoot bullets out of them and are called AK-47s”

  • Hank marvels that John got top billing over two much better-selling co-authors. — 00:01:20

    “It does occur to me that it's alphabetical.”

  • Hank shows John's author photo on the back cover. — 00:01:20

    “John looks like he has just taken a bath in dirt cakes.”

  • Hank tells viewers he can feel them on the other side of the camera, and the camera switches itself off. — 00:03:17

    “We were having a moment and it auto-powered offed me.”

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Let It Snow · Paper Towns · The Jubilee Express

Also: People: J. K. Rowling

Projects: Paper Towns Tour

Works: Harry Potter (book series)

Organizations: Amazon · Barnes & Noble · Facebook · YouTube

Terms: spoon fingers

Places: New York City

Events: United States presidential election

Only in the description or credits: Lauren Myracle · Maureen Johnson · Politico

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