How the P4A is Changing in 2025!
2025-01-17 · announcement · Hank · 12:39 · watch on YouTube
Topic: Global development (also: Pop culture) · mode: Announcements · tags: calendar ritual, fundraising ask, civic or action cta, community lore
Hank announces how the 18th Project for Awesome changes in 2025 (early video submissions January 25 to February 8, eight days of voting with one vote per organization per device, a Valentine's Day livestream, cart shipping for perks, sleep breaks and VODs), then pads the video by playing Connections and TimeGuessr.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — The P4A turns 18; what the Project for Awesome is
- ★★ Hank says the Project for Awesome is turning 18 this year (2025): the 18th annual P4A. — 00:00:00 · Project for Awesome
- ★★ Hank explains that the P4A has taken various forms but is mostly a 48-hour livestream raising money and awareness for organizations, with people worldwide helping decide where money goes. — 00:00:15 · Project for Awesome
00:00:29 — What changes in P4A 2025: submission and voting dates, one vote per organization, livestream dates, Tiltify perks, sleep breaks, VODs
- ★★★ Hank announces that P4A 2025 video submissions open at noon Eastern on January 25 and run through February 8, submitted early rather than when the P4A starts. — 00:00:44 · Project for Awesome
- ★★★ Hank announces an extended voting period: instead of only during the livestream, viewers get eight days, February 11 to 19, to watch videos and vote for organizations. — 00:01:06 · Project for Awesome
- ★★ Hank announces a new rule of one vote per organization per device, so viewers cannot vote for several videos of the same charity; the aim is to discover and support many organizations. — 00:01:20 · Project for Awesome
- ★★★ Hank hopes viewers make a P4A video, pointing them to projectforawesome.com for graphics, tips and information; videos must be new and made for P4A 2025. — 00:01:33 · Project for Awesome
- ★★ Hank announces the livestream runs February 14 to 16, starting on Valentine's Day. — 00:01:45 · Project for Awesome
- ★★ Hank says the Tiltify campaign runs the whole voting period, February 11 to 19, with improvements to perks. — 00:01:56 · Project for Awesome
- ★★ Hank announces perks will finally ship by cart in one shipment, saving money, though an order waits until everything is in the warehouse. — 00:02:05 · Project for Awesome
- ★★ Hank announces the physical download bundle returns with the t-shirt included, plus new surprise bundles he won't describe yet. — 00:02:20 · Project for Awesome
- ★★ Hank says that, as for many years, half the money goes to Save the Children and Partners In Health and half to charities viewers vote for. — 00:02:35 · Project for Awesome, Save the Children, Partners In Health
- ★★ Hank says the livestream keeps its sleep breaks: they used to stream 24 hours a day but stopped, so the behind-the-scenes team can sleep. — 00:02:42 · Project for Awesome
- ★★ Hank says VODs will be available so viewers can catch up, step away to watch P4A videos and vote. — 00:02:58 · Project for Awesome
00:03:24 — Ways to participate, thanks, the P4A taglines and sign-off
- ★★ Hank lists ways to take part: donate, make, watch or vote on videos, join the livestream, or donate at fightworldsuck.org any time of year. — 00:03:24 · Project for Awesome, Foundation to Decrease World Suck
- ★★ Hank calls the P4A very special and dear to his heart and thanks everyone who takes part. — 00:03:40 · Project for Awesome
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★ Hank recalls two P4A taglines: the dangerous-day-to-get-paid slogan and 'make responsible financial decisions'. (playful) — 00:03:46 · Project for Awesome
“it's a dangerous day to get paid”
00:03:53 — Hank plays Connections to make the video longer
- ★ Hank says he wants the video watched widely, so he plays Connections to make it longer and entertain viewers. (playful) — 00:03:56
- ★ Hank plays Connections by his own rule that you don't win unless you get the purple group first, and gets it (words ending in beer brands). (playful) — 00:05:00
00:06:23 — Dancing TikToks and a round of TimeGuessr; sign-off
- ★★ Hank plays TimeGuessr and finishes with 47,000 points, his top score ever. (playful) — 00:12:04
Humor (significant)
-
Hank notes the P4A turns 18 and so could vote if it were a person. — 00:00:00
“I wish that it were so that it would. I'm fine. I'm fine.”
-
Hank explains why the livestream starts on Valentine's Day. — 00:01:45
“Because maybe you have a loving and romantic relationship with a better world.”
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Hank lets slip that new surprise perk bundles might involve frogs. — 00:02:26
“Not live frogs.”
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VODs let viewers step away from the livestream to maintain basic human functions. — 00:02:55
“Hell look, I understand that we these days often maintain basic human functions while consuming video.”
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Hank recalls the P4A tagline about a dangerous day to get paid. — 00:03:46
“But another one is, make responsible financial decisions.”
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Hank wants the video watched by as many people as possible. — 00:03:56
“So now I'm just going to play Connections because I got to make the video a little bit longer.”
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Hank finds the Connections browser group was the easy yellow one. — 00:06:23
“Are you going to tell me that's the blue? Oh my God. Unacceptable.”
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Hank sets himself a TimeGuessr target. — 00:07:28
“I lose if I don't get 40,000. Those are my personal rules.”
Threads in this video
- rule change · P4A 2025 edition — Hank announces P4A 2025 changes: video submissions January 25 to February 8, voting and Tiltify February 11 to 19 with one vote per organization per device, livestream February 14 to 16, cart shipping for perks. (00:00:38)
- asked · Hank asks viewers to make a P4A 2025 video for a charity and submit it at projectforawesome.com between January 25 and February 8 (2025) — Hank hopes viewers make a new P4A 2025 video about a charity they care about and submit it via projectforawesome.com between January 25 and February 8. (00:01:33)
- callback · P4A slogan about a dangerous day to get paid, from the song Look at Hank's Face (c. 2012) — Hank recalls two P4A taglines: the dangerous-day-to-get-paid slogan and 'make responsible financial decisions'. (00:03:46)
- restate · What is the community's charity drive for: attention for causes, money, or the community itself? — Hank explains that the P4A has taken various forms but is mostly a 48-hour livestream raising money and awareness for organizations, with people worldwide helping decide where money goes. (00:00:15)
Where the stories that moved here went next
- P4A 2025 edition — completed; last: looked back, 2026-02-06
Mentioned
Central: Project for Awesome
Also: People: Isaiah Collier
Projects: Foundation to Decrease World Suck
Works: Connections (game) · TimeGuessr
Organizations: Partners In Health · Save the Children · TikTok · Tiltify · Utah Jazz
Places: Argentina · Hungary · London · Mexico City · Prague · Tel Aviv · Utah
Events: FIFA World Cup · Purim · Valentine's Day
Only in the description or credits: world suck
Later videos replying to this one
- 2026-01-16 · 2026 P4A Changes! (Plus...GAMES!) (Hank) — refers back (callback on Hank lengthens his P4A announcement video by playing Connections and TimeGuessr (2025)) — Hank again pads his P4A announcement video with games, Connections and then TimeGuessr, which he says is becoming tradition. (00:08:10)