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Hank joins TikTok and posts several TikToks a day (2020)

story · status: told 5×, last update 2026 · last event: update (2026-02-15)

Hank started making TikToks in 2020 and was soon posting several a day, growing to 7 million followers; by 2024 the platform had stopped being fun for him.

Told alongside: Hank's Hodgkin lymphoma diagnosis and chemotherapy (2023) · Hank's rebranding away from being the corndog-loving brother (2021)

About: TikTok

date event what video
2020-07-17 told When there is a new way stories spread, Hank feels almost obliged to engage with it, and he has been doing so with TikTok. So Much to See 00:00:31
2020-07-21 update Having a TikTok-famous brother feels mostly good to John, but a little worrying. Somebody Once Asked . . . 00:03:21
2020-08-28 update Hank says he has been spending a lot of time on TikTok because he is addicted to it. (playful) Break the Mold 00:00:00
2021-03-09 update In 2010 Hank was a goofball corndog enthusiast; today he is a TikTok sensation among the world's leading science communicators, two phrases John had never heard in 2010. Hank Rebranded Without Any of Us Noticing 00:00:58
2021-03-12 update Ordering a pizza right before recording, Hank gave his name and was told 'I love your TikToks'; he asked to record the person. A Crisis of Branding 00:00:29
2021-09-03 update Hank makes about 20 science and 60 non-science TikToks a month, why being a bit of a mystery to him. (playful) What the Heck am I doing? 00:00:47
2021-10-05 (happened 2020-05) retold Hank says that in May 2020 someone told him TikTok is pretty cool; very soon he was uploading several TikToks a day, and over a year later he still is. Why the Heck am I on TikTok??? 00:00:00
2022-12-23 mentioned Hank says he is very good at becoming whatever a platform wants him to be: he got good at YouTube, Twitter and TikTok, and just had the top toot of the day on Mastodon. You Cannot Trust Yourself (Hank's End of the Year Worries) 00:01:38
2023-01-17 update John adds that Hank is a podcaster and huge on TikTok. John Green Answers the Most Searched Hank Green Questions 00:00:29
2023-04-07 retold Hank says a few years ago he decided to try to get big on TikTok because he missed being part of a new platform's rise, as with YouTube. (hedged) Getting One Million LinkedIn Followers 00:00:00
2023-04-07 update Hank says he now has 7 million TikTok followers, more than anywhere else. Getting One Million LinkedIn Followers 00:00:00
2023-04-21 update As perhaps the person in Montana with the most TikTok followers, Hank says reporters, local reporters and TikTok's comms people have been calling him for comment. On TikTok Bans 00:00:21
2023-10-06 mentioned Hank says he has never been a full-time CEO: in that time he also wrote two novels, made countless TikToks and spent far too much time on Twitter. (playful) I Quit 00:01:01
2024-05-24 update In a channel comment Hank says people who approach him in public mostly know him from Crash Course, with TikTok second. An Ancient Apocalypse creator comment
2024-08-07 mentioned Hank says his TikTok star shone brightly, then he got cancer and Vlogbrothers had its biggest subscriber day in ten years. (playful) Dear Hank and John Livestream! 00:08:09
2024-08-27 (happened 2018) retold John says Hank bet on TikTok in 2018 and benefited financially when it blew up. How The Internet Is Rigged 00:03:14
2024-09-20 (happened 2020-09) retold Hank says almost exactly four years ago he uploaded his first TikTok; his fourth got millions of views, and with a book coming and his fascination with platforms he pushed hard into TikTok. Do I Regret TikTok? 00:00:00
2024-09-20 update As TikTok stopped being fun, buzzy and cool, it changed for Hank from a place of doing things with people and making culture to one where things just happened to him; he enjoys it less. Do I Regret TikTok? 00:07:45
2026-02-15 update Hank realised he was putting about 60% of a YouTube video's effort into a TikTok, while a YouTube video is far better for the world; he now makes far fewer TikToks, having once made three a day. Project for Awesome 2026 part 5! 03:41:03

What is said about it

9 statements, by date (the events above are the turns of the thread; these are the details).

  • 2020-07-17 · So Much to See — recommendation: Hank tells viewers not to download TikTok just to follow him: it is addictive and gathers a huge amount of data, which could be misused or compromised in the future. — 00:00:31
  • 2020-07-17 · So Much to See — Hank: The platforms through which we consume content heavily affect what kind of content gets created. — 00:01:11
  • 2020-07-17 · So Much to See — Hank cites Marshall McLuhan's 'the medium is the message': how content is distributed and discovered shapes it so profoundly that the medium is kind of the content. — 00:01:11
  • 2020-07-17 · So Much to See — Hank: American television needed 22-minute pieces of content to fit eight minutes of ads every half hour, and the sitcom defined itself around that constraint. — 00:01:11
  • 2020-07-17 · So Much to See — Hank: Today the medium is no longer television or radio but the platform, the algorithm, which deeply controls what content gets made and for whom. — 00:01:11
  • 2020-08-28 · Break the Mold — Hank says it is also true that following trends is part of his work: it feeds some of the best parts of his novels, and Complexly, SciShow and Crash Course need to understand how people get information. — 00:00:14
  • 2020-08-28 · Break the Mold — Hank says Facebook is also a big media player, yet he spends about 15 minutes a month there; his posts there are just reposted tweets. — 00:00:29
  • 2020-08-28 · Break the Mold — Hank grants TikTok has problems but questions whether it is more of a security concern than Facebook, Twitter or Instagram. — 00:00:46
  • 2021-03-09 · Hank Rebranded Without Any of Us Noticing — John: The other approach is slow reimagining over time, which often goes unnoticed until we look back into the past. — 00:01:27