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Pizza John shirt: DFTBA pre-order of John's pizza-mustache photo shirt (2010)

project history · status: last documented in 2013 (looked back on in 2026) · last event: milestone (2013-01-29) · last mentioned: 2026-09-28

The Pizza John shirt, a photo of John with a pizza mustache designed by Valerie2776, went on DFTBA pre-order in February 2010 and came back in stock in November 2010; later videos looked back on it as the design that led to Pizzamas.

Parts: John asks Nerdfighters to buy the pizza shirt, back in stock at DFTBA.com/pizza (November 2010)

Told alongside: Pizzamas 2012 edition: the Pizza John collection, six limited designs on pre-order · John's Pizza John mustache, worn on camera as a recurring bit (2011) · DFTBA posters: Nerdfighter-designed posters sold at DFTBA.com (2011) · Childhood stories: Hank's proposed vlogbrothers theme week (February 2010)

About: Pizza John, DFTBA Records, Valerie2776

date event what video
2010-02-24 announced The description opens a DFTBA pre-order of the pizza mustache shirt from the fan photo, closing in a week and shipping mid-March. JOHN GREEN IS FAT. video description
2010-11-15 milestone John announces the pizza shirt is back in stock at DFTBA.com/pizza: ordered today, it ships tomorrow, until it runs out. Hey! You! Fix the Budget! 00:00:29
2012-11-08 milestone For about the next 72 hours, six variations Hank made on Valerie2776's original Pizza John shirt design are on pre-order at DFTBA.com, then disappear forever. VOLT! A Dream Comes True. 00:03:01
2013-01-15 looked back John tells the story behind the Pizza John shirt: his love of pizza plus a five-minute mustache, merged into the design by Valerie2776. An Evening of Awesome at Carnegie Hall 00:58:19
2013-01-29 milestone John says this is why their shop now focuses on royalties for Nerdfighter designers: he splits Pizza John shirt royalties half-and-half with its designer Valerie2776. Across Three Continents: A Tale of Tumblr, Copyright, and Excellent Posters 00:00:58
2014-11-12 looked back Hank looks back on the Pizza John shirt: Valerie2776 posted the traced image, John said he wanted it as a shirt (clip shown), they made it and some people bought it. → refers to JOHN GREEN IS FAT. The History of Pizza John! 00:01:47
2015-11-09 looked back Hank points those confused by Pizza John to his video from last year (2014) on the history of Pizza John, which he worked hard on and thinks is good. (hedged) Enjoy My Stupid Dancing! (Pizzamas Day 1) 00:01:04
2016-11-10 looked back Dave introduces Valerie, who lives in Missoula and works for VidCon, as the designer of Pizza John, which led to Pizzamas: her lasting legacy. → refers to The History of Pizza John! The Museum of Pizza Johns Past 00:00:35
2021-08-17 looked back John's example is Pizza John: does he own it because it is his face from a screenshot of his video, or Valerie because they made the design? And who owns it when Alice makes one? Who Owns Nerdfighteria? 00:01:27
2021-10-04 looked back John wonders how something Valerie designed all those years ago turned into all of this, and says he is so, so grateful. PIZZAMAS IS HERE! 00:03:28
2026-09-28 looked back For new viewers, John explains that Valerie2776 created Pizza John almost 20 years ago. Death. Taxes. Pizzamas. 00:01:52

What is said about it

6 statements, by date (the events above are the turns of the thread; these are the details).

  • 2010-02-24 · JOHN GREEN IS FAT. — announcement: John says he loves a fan photo of himself with a brief mustache and the word 'pizza' under his face, and wants it as a shirt. (playful) — 00:01:27
  • 2010-03-01 · The Marriage Ref SUCKS — announcement: John says the funny pizza shirt is available until Wednesday (3 March 2010), with a link in the doobly-doo. — 00:02:14
  • 2010-11-15 · Hey! You! Fix the Budget! — announcement: John announces the pizza shirt is back in stock at DFTBA.com/pizza; orders placed today ship tomorrow, until it runs out. — 00:00:29
  • 2013-01-15 · An Evening of Awesome at Carnegie Hall — John says the Pizza John shirt comes from his liking pizza and once having a mustache for five minutes; Nerdfighter Valerie2776 merged the two into the design. (playful) — 00:58:19
  • 2014-11-12 · The History of Pizza John! — Hank: A nerdfighter screencapped that moment; Valerie2776, now the brothers' community manager, adjusted the contrast, traced it in Illustrator and made it white on red: that was Pizza John. — 00:01:44
  • 2014-11-12 · The History of Pizza John! — Hank: Valerie2776 posted it on her blog; John saw it and said he wanted it as a shirt, so they made one and some, not many, people bought it. — 00:01:57