NERD FACTOR! (...And Why I Fear for Tumblr)
2013-05-28 · announcement · John, MagicTurtle643, Sabrina Cruz, Ruby Day · 3:54 · watch on YouTube
Topic: Nerdfighteria (also: Internet & YouTube) · mode: Announcements · tags: recurring series, guest or collab, community lore, song or performance, self promotion
A three-part video: John answers Hank's startup video by blaming advertising's focus on view counts and asks Hank to fix it during his paternity leave; he announces the Nerd Factor 2013 winners who will stand in for him; and the TFiOS special edition audiobook returns.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Greeting; John realizes Tuesday is named for Tiw
- ★ John says he has probably said 'Good morning Hank, it's Tuesday' many times and only now learns Tuesday is named not for 'the second day' but for Tiw, the Proto-Germanic war god. (playful) — 00:00:02
00:00:16 — Part 1: response to Hank's startup video - advertising values views over viewers (Thoughts From Places vs giraffe sex); ask Hank to fix it during paternity leave
- ★★★ Responding to Hank's Tumblr and startups video, John thinks the underlying problem is that almost everything online depends on advertising, and advertisers are terrible at valuing the creator-viewer relationship. (hedged) — 00:00:16 · online advertising, Tumblr
- ★★★ John says advertisers value the number of views over their quality: Thoughts From Places videos are the channel's least viewed, yet Nerdfighters say they are among their favourites. — 00:00:32 · Thoughts from Places, Vlogbrothers, Nerdfighteria, online advertising
- ★★★ John wants a broader internet and worries that Tumblr, Facebook and even YouTube can support that breadth only as long as they are willing to lose money. — 00:00:59 · Tumblr, Facebook, YouTube
- ★★ John asks Hank to fix this problem during his paternity leave. (playful) — 00:01:09 · Hank Green · also in: Introducing Subbable
00:01:13 — Part 2: Nerd Factor 2013 winners with clips (MagicTurtle643, Nerdy and Quirky as stand-ins; singers Ruby Day and the Swot Sisters)
- ★★ John thanks the more than 1,600 people who posted videos to the Nerd Factor competition; he is sad only two can replace him. — 00:01:13
- ★★★ John names Nerd Factor winners MagicTurtle643 and Nerdy and Quirky, who will stand in for him on Tuesdays during his paternity leave. — 00:01:27
- ★★ John says MagicTurtle643 has made videos for over five years, took part in the Project for Awesome, has fewer than 700 subscribers and is hilarious, so 'let's change that'. — 00:01:53 · Project for Awesome
- ★★ John calls Nerdy and Quirky one of the best YouTubers he has come across in years and shows a clip from her video about fangirls. — 00:02:24 · YouTube
- ★★ John declares two more winners, both singers: Ruby Day and the Swot Sisters, whose whole song he calls amazing. — 00:02:51
- ★★ John asks viewers to check out and subscribe to all the winners' channels, linked in the description. — 00:03:27
00:03:38 — Part 3: TFiOS special edition audiobook back for pre-order; sign-off joke (Friday named for Stephen Fry)
- ★★ The special edition TFiOS audiobook narrated by John, with a bonus DVD, previously sold at DFTBA.com, is back for pre-order. — 00:03:38 · DFTBA Records
Humor (significant)
-
The ad model says to drop Thoughts From Places for giraffe sex, which viewers love less — 00:00:59
“I dig giraffe sex, but I want a broader Internet.”
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John 'quotes' Tiw, the Proto-Germanic god of war: 'There must always be a victor.' — 00:01:24
“That's not really a quote.”
-
In his clip, MagicTurtle643 reviews odd tea packets, ending with an untried 'instant chrysanthemum beverage' — 00:01:47
“I wound up with packets of Chinese rat poison.”
-
After 'I will see you on Friday', John offers a mock etymology for Friday — 00:03:51
“Little known fact, named for Stephen Fry.”
Threads in this video
- restate · Is ad-supported media good for audiences and society? — John: the internet's dependence on advertising is the underlying problem, since advertisers value view counts over the creator-viewer relationship and push away from content viewers love. (00:00:20)
- callback · John's giraffe-love bit ('people love giraffes who love giraffes') — John says the ad model would have the brothers drop Thoughts From Places for giraffe sex, which he admits he digs. (00:00:41)
- asked · John asks Hank to fix online video's dependence on advertising during his paternity leave (2013) — John asks Hank to fix the internet's dependence on advertising during his paternity leave. (00:01:09)
- outcome · Nerd Factor 2013 edition — John thanks 1,600+ Nerd Factor entrants and names winners MagicTurtle643 and Nerdy and Quirky as his paternity-leave stand-ins, plus singers Ruby Day and the Swot Sisters. (00:01:13)
- update · John's paternity leave from vlogbrothers, with guest hosts filling in (2013) — John says the Nerd Factor winners will play him on Tuesdays during his forthcoming paternity leave. (00:02:02)
- looked back · Thoughts From Places: the vlogbrothers' series of visual essays from places (2010) — John says advertisers value the number of views over their quality: Thoughts From Places videos are the channel's least viewed, yet Nerdfighters say they are among their favourites. (00:00:32)
- reminder · John points viewers to the TFiOS box set with his own audiobook reading (2011) — The special edition TFiOS audiobook narrated by John, with a bonus DVD, previously sold at DFTBA.com, is back for pre-order. (00:03:38)
- result reported · John asks Nerdfighters to enter Nerd Factor 2013 by posting one favourite video as a video response (2013) — John thanks the more than 1,600 people who posted videos to the Nerd Factor competition; he is sad only two can replace him. (00:01:13)
Where the stories that moved here went next
- John asks Nerdfighters to enter Nerd Factor 2013 by posting one favourite video as a video response (2013) — reported back; last: result reported, 2013-05-28
- John asks Hank to fix online video's dependence on advertising during his paternity leave (2013) — asked in 2013; no response reported; last: reminder, 2013-06-21
- Nerd Factor 2013 edition — completed; last: looked back, 2013-07-30
- John's paternity leave from vlogbrothers, with guest hosts filling in (2013) — told 2×, last update 2016; last: retold, 2016-11-14
Mentioned
Central: MagicTurtle643 · Nerd Factor · online advertising · Sabrina Cruz
Also: People: Ruby Day · Stephen Fry
Projects: DFTBA Records · Project for Awesome · Thoughts from Places
Works: Major-General's Song (“I am a very model of a Nerdfighter Eclectanerd.”) · The Fault in Our Stars special edition audiobook
Organizations: Facebook · NBC · Tumblr · YouTube
Groups: The Swot Sisters
Rituals: Good morning greeting
Concepts: giraffe
Myths: Týr
Also centred on MagicTurtle643: The World Needs More Magic
Also centred on Nerd Factor: Outtake Insanity and NERD FACTOR · NERD FACTOR · TFiOS Movie Casting, New Books, and Groundhog Wars: An Old School Vlogbrothers Video
Also centred on Sabrina Cruz: The Ghost of Teenaged Future · Stress and Joy
Replies to
- continues · What's Up with Start Ups — “A quick response to your video about Tumblr and startups and the monetization of cool things.”
Later videos replying to this one
- 2013-05-31 · Optimism is Not Insane (Hank) — continues (remind on John asks Hank to fix online video's dependence on advertising during his paternity leave (2013)) — Hank thanks John for 'several impossible tasks' and says he is happy to fix all the world's problems during John's paternity leave. (00:00:21)