Post-NerdCon Haze
2015-10-16 · letter vlog · Hank · 3:58 · watch on YouTube
Topic: Internet & YouTube (also: Projects, Books & writing) · mode: Personal essay · tags: self promotion, community lore
After NerdCon, Hank rambles through the podcast, his newfound love of editing, Paolo Bacigalupi and local bookstores before reaching his point: the formats available shape the stories told, and YouTube opened a format free of TV's ad-driven lengths, which the Vlogbrothers capped at an arbitrary four minutes.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Greeting; Hank checks his phone for the date
00:00:14 — Hanging out at NerdCon in Minneapolis; plug for the podcast Dear Hank and John
- ★★ Hank says he and John got to hang out at NerdCon in Minneapolis; a very brief interaction between them closes the latest episode of Dear Hank and John. — 00:00:14 · Dear Hank and John
- ★★ Hank plugs the brothers' podcast Dear Hank and John: they answer viewer questions, give dubious advice and bring the week's news from Mars and AFC Wimbledon. — 00:00:23 · Dear Hank and John, Mars, AFC Wimbledon
00:00:32 — Camera set too low; NerdCon went great; editing NerdCon footage for YouTube; after eight years Hank finds he likes editing; Greg the computer
- ★★ Hank says NerdCon went really great; he has been editing NerdCon material, some of which goes up on the YouTube channel for people who weren't there and those who were. — 00:00:42 · YouTube
- ★★ After eight years of making videos, Hank has realized he likes the quiet editing part, sitting and clicking alone with his computer, as well as the loud interactive parts. — 00:00:56
00:01:36 — Too many video ideas; Paolo Bacigalupi and Ship Breaker; Shakespeare and Company in Missoula and local bookstores versus Amazon
- ★ Hank says he came away from NerdCon with many video ideas and couldn't pick one, so this is one of those videos where he screams and nothing happens. (playful) — 00:01:36
- ★★ Showing Paolo Bacigalupi's Ship Breaker, Hank says it won a staff pick and may have won a Printz or been a Printz honoree, but he isn't sure. (unsure) — 00:01:58
- ★★ Hank recommends visiting Shakespeare and Company in Missoula, saying local bookstores are part of the fabric holding a community together; think of that next time on Amazon. — 00:02:09 · Missoula, Montana, Amazon
00:02:25 — Last Amazon purchase: the 'No, It's Becky' shirt; Anus Georg
- ★ Hank shows his 'No, It's Becky' shirt, calling it one of his favorite internet things, right up there with Anus Georg. (playful) — 00:02:37 · No, It's Becky, Anus Georg
00:02:50 — Formats shape the stories told: TV's fixed lengths versus YouTube's new format and the Vlogbrothers' arbitrary four-minute limit, enforced by ending the video
- ★★★ Hank says he and Paolo Bacigalupi discussed how the formats available to us tend to influence the stories that get told. — 00:02:50
- ★★ Hank says that for ages the only video formats were the thirty-minute episode, the sixty-minute episode and the movie-length thing. — 00:03:02
- ★★★ Hank says YouTube created a new format shaped not by when ads show up or by dividing a day into 24 pieces, but by the best way to tell a quick story or make a quick thing. — 00:03:08 · YouTube
- ★★★ Hank says in 2007 the Vlogbrothers imposed an artificial four-minute limit on their videos, as arbitrary as the 24-hour day, and it's great they stuck with it. — 00:03:28 · Vlogbrothers, Four-minute rule
In the description and comments
- ★★ In the description Hank states his intended point: if distribution systems affect which stories get told, many wonderful stories simply aren't being told. — video description
- ★★ Hank says short fiction was hard to ship, poor value for readers and hard for publishers to make money on, so most short-form media people took in was video or non-fiction magazine articles. — video description
- ★★★ Hank says that with a simple system for digital content, serialized novels and novellas are suddenly in high demand: content not produced for a generation has an audience again. — video description
- ★★ Hank asks what became of the short stories and novellas never written in the meantime: maybe their creators wrote great novels instead, maybe not. (hedged) — video description
- ★★ Hank says an infrastructure has been built around novels, in bookstores and in our minds, and most classes focus on the novel because that is the format that has existed. — video description · education
- ★★ Hank says teachers might even discourage students from publishing in other formats, calling them 'not legitimate' or because they grew up with no market for them. (hedged) — video description
Humor (significant)
-
Hank introduces his computer Greg and chats to it about its cooling noise. — 00:01:35
“Greg's a hot, he's a hottie.”
-
Hank has so many post-NerdCon video ideas he can't pick one. — 00:01:49
“doing one of those videos where I scream at you and nothing happens.”
-
Right after praising local bookstores, Hank tells viewers to think of them next time they're on Amazon. — 00:02:20
“or I'm on Amazon buying cat litter.”
-
Having explained that the Vlogbrothers imposed an arbitrary four-minute limit, Hank finally reaches his point. — 00:03:45
“despite the fact that I only just got to the point, I have to end this video”
Threads in this video
- outcome · NerdCon: Stories 2015 edition (Minneapolis, October 9-10) — Hank says NerdCon went really great and he is editing NerdCon material to put on the YouTube channel. (00:00:42)
- restate · Is online video a new kind of medium, or old entertainment delivered a new way? — Hank argues YouTube offered a genuinely new video format, shaped not by ad breaks or TV slot lengths but by what best tells a quick story. (00:03:08)
- looked back · Four-minute rule for vlogbrothers videos (2007) — Hank looks back on the Vlogbrothers' 2007 decision never to make a video over four minutes, an arbitrary restriction he calls great, and ends the video to enforce it. (00:03:28)
Where the stories that moved here went next
- NerdCon: Stories 2015 edition (Minneapolis, October 9-10) — completed; last: looked back, 2025-11-28
Mentioned
Central: Four-minute rule · NerdCon: Stories · YouTube
Also: People: Paolo Bacigalupi
Projects: Dear Hank and John
Works: Ship Breaker
Organizations: AFC Wimbledon · Amazon · Michael L. Printz Award · Shakespeare and Company
Concepts: advertising · independent bookstore
Places: Mars · Minneapolis · Missoula, Montana
Memes: Anus Georg · No, It's Becky
Only in the description or credits: novel · serial fiction · short story
Also centred on NerdCon: Stories: Announcing NerdCon: Stories · Book Towers for Miles · Thoughts from Comic-Con (NO MORE CHEETO MEDIA!) · Let's Talk about Failure
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