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All statements about Keats & Co.

38 statements about Keats & Co. in 13 videos, by upload date.

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2024

  • 2024-06-18 · The Tea — announcement: In a channel comment John says the tea is currently only available in the U.S. and Canada, for freshness reasons. — creator comment
  • 2024-06-18 · The Tea — announcement: John: Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. — 00:03:53
  • 2024-06-18 · The Tea — announcement: John: Keats & Co. fully debuts later this year (2024) but launches to Nerdfighteria now with green, mint, chai, Earl Grey and other teas, plus a strainer, all carefully sourced. — 00:04:22
  • 2024-06-18 · The Tea — ask: John: A link in the doobly-doo and an offer code give 50% off the first tea subscription order. — 00:04:52
  • 2024-06-18 · The Tea — John: When John Keats died of TB in 1821 nothing could stop it, but in the 200 years since around a billion people have died of TB, and now we have the tools. — 00:04:52
  • 2024-09-06 · I feel like I can't talk about this… — announcement: Hank: The brothers are rebranding the Awesome Coffee Club as Keats & Co., a coffee and tea brand; Hank says the tea is great and reviews are coming in. — 00:02:26
  • 2024-09-10 · The world will change. — announcement: John: To support the project they officially launch Keats & Co. today: the Awesome Coffee Club rebrands as Keats & Co. Coffee, adds tea, and ships to Europe. — 00:03:24
  • 2024-09-10 · The world will change. — announcement: John: Keats & Co.'s coffee supports farmers working to reverse deforestation, and its tea is back in stock. — 00:03:24
  • 2024-09-10 · The world will change. — announcement: John: All profits from Keats & Co. will support comprehensive tuberculosis care in Lesotho and beyond. — 00:03:53
  • 2024-09-10 · The world will change. — John: Since the soft launch to Nerdfighteria a few months ago, Keats & Co. and the Awesome Coffee Club have raised hundreds of thousands of dollars for TB care, which they see as just the beginning. — 00:03:53
  • 2024-09-10 · The world will change. — ask: John asks viewers to check out Keats & Co., which covers coffee from K-cups to decaf and tea from Earl Grey to herbal. — 00:03:53
  • 2024-09-10 · The world will change. — John: The company is named after poet John Keats, who died of TB in 1821 aged just 25 and often referenced TB, famously writing in Ode to a Nightingale that youth grows pale and spectre-thin and dies. — 00:04:23
  • 2024-09-10 · The world will change. — John: Nothing could be done for Keats or the millions who died of consumption in 1821, but that is no longer the case. — 00:04:23
  • 2024-09-10 · The world will change. — announcement: John: They want to be a tiny part of that by making absolutely incredible coffee and tea that also make the world better; John points to commenters' praise. — 00:05:21
  • 2024-10-30 · Sipping the Tea with Hank — ask: John reminds viewers they still need to buy the coffee at Keats & Co., which he calls amazing. — 00:18:26
  • 2024-10-30 · Sipping the Tea with Hank — announcement: John shows the new Keats & Co. coffee design: formerly the Awesome Coffee Club, renamed because its money supports TB care; its dark roast is lighter than Starbucks's. — 00:29:11
  • 2024-10-30 · Sipping the Tea with Hank — John says Hank did the tea taste testing and he did the coffee, with company-wide coffee taste tests at Complexly and DFTBA. — 00:40:10
  • 2024-11-08 · These Maps are Lying (if you let them) — Hank says he often responds to situations like this with work, and this week (week of 4 November 2024) made a very dumb tea quiz to help people pick a Good Store tea. — 00:05:49
  • 2024-11-08 · These Maps are Lying (if you let them) — recommendation: Hank assures viewers the quiz is silly, their tea is magnificently good, and it makes a good present; Good Store also has a gift quiz he did not make. (playful) — 00:06:18
  • 2024-11-19 · Let's Talk about Money — John says coffee grown and roasted by fairly treated people turns out to be far better than grocery-store coffee. — 00:02:33
  • 2024-11-19 · Let's Talk about Money — John: The coffee has over 10,000 subscribers and has raised over $580,000 this year (2024), with steady growth helped by now shipping to Europe. — 00:02:42
  • 2024-11-19 · Let's Talk about Money — John: The coffee has done even better since the rebrand to Keats & Co. and the addition of tea, which has raised over $60,000 since launching in August. — 00:02:57
  • 2024-11-19 · Let's Talk about Money — John: Because the soap and socks now give the maternal health care project enough, the brothers decided Keats & Co. coffee and tea would fund a new project fighting tuberculosis in Lesotho. — 00:03:09

Also named in: Some New Things…

2025

  • 2025-04-18 · I Still Don't Have Cancer (and I'm Still Scared) — ask: Hank asks John, and viewers, to buy the discounted Good Store Mother's Day bundle (Keats & Co. Evensong Chai, a Sun Basin citrus candle, Garden Party soap, hand balm) before Monday so it ships in time. — 00:06:37
  • 2025-08-19 · The Problem with My Brother's Hit New App — John bought the John Bean for $5.99 to support the app and jokes that it is a 70-year-old bean, though it drinks Keats & Co. coffee and its shirt is on point. (playful) — 00:02:40
  • 2025-09-05 · Caffeine is Very… — announcement: Hank announces Hank's Tea Experience, which he created: a six-month Keats & Co. loose-leaf tea subscription with a different tea each month and a video of Hank preparing and drinking it. — 00:06:10
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — John says he needs no chill vibes in 2025: in the morning he needs a rocket ship, coffee, specifically Keats & Co.'s Octavia Blend, available at good.store. (playful) — 00:02:26
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — announcement: John says he is glad that Keats & Co., "this little coffee and tea company", has now raised over $1 million for life-saving tuberculosis care in impoverished communities. — 00:03:53
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — ask: John offers viewers who have not tried the coffee 11% off their first order with the code BEANSRULE. — 00:04:23
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — announcement: John presents Keats & Co., a coffee and tea company supporting comprehensive TB care in Lesotho: peppermint and Blooming Wild Black teas, Octavia and Calypso coffees, Paradoxica decaf, teacups and a tea strainer. — 00:02:03
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — announcement: Hank: Reading a review of his Tea Experience, Hank checks the store and finds it can no longer be bought, which Elgin confirms; its teas and a tea taster remain available. — 00:17:39
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — John says each morning he drinks one cup of their coffee as two espresso shots with hot water, then their Bright Star Breakfast Blend tea so he doesn't over-caffeinate. — 00:18:44
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — announcement: John explains where purchases go: Keats & Co. coffee and tea supports TB care in Lesotho; socks, underwear and Sun Basin Soap support the Maternal Center of Excellence; EcoGeek supports the Coral Reef Alliance. — 00:24:21

2026