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Good Store Holiday Gift Guide LIVE with Hank and John

2025-11-24 · announcement · John, Hank, Henry Green · 47:27 · watch on YouTube

Topic: Projects (also: Personal life, Nerdfighteria, Pop culture) · mode: Announcements · tags: self promotion, guest or collab

In a Good Store holiday livestream, John and Hank present the store's holiday gifts and discount codes, launch cancer compression socks, note that Good Store has donated over $11 million to charity, read reviews and buyers' names, and banter about Paul Newman, their colleges, a planned reunion video and Henry's wisdom teeth.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Greetings; John back from Denmark (TB conference with Henry Reider) and England

  • ★★ John tells Hank he has been traveling to Denmark and England; in Denmark he attended the Union Conference on Lung Health with Henry Reider, whom viewers know from Everything Is Tuberculosis. — 00:00:00 · England, Everything Is Tuberculosis, Henry Green

00:01:16 — Good Store versus Walmart, Keats & Co. coffee and tea, the warm hat, gift sock subscriptions, holiday discount codes

  • ★★★ John urges viewers to do their holiday shopping at Good Store, where 100% of the profit goes to charity, instead of at Walmart, where the profit supports the Walton family. — 00:01:16 · Good Store
  • ★★ John presents Keats & Co., a coffee and tea company supporting comprehensive TB care in Lesotho: peppermint and Blooming Wild Black teas, Octavia and Calypso coffees, Paradoxica decaf, teacups and a tea strainer. — 00:02:03 · Keats & Co., tuberculosis
  • ★★ John notes that Awesome Socks Club subscriptions can now be given as six- or 12-month gift subscriptions, so the joy lasts beyond Christmas morning. — 00:03:33 · Awesome Socks Club, Christmas
  • ★★★ John lists Good Store's three holiday discount codes: JOY10 gives 10% off $50 or more, JOY15 15% off $75 or more, JOY20 20% off $100 or more. — 00:04:41 · Good Store

00:05:06 — Launch of cancer compression socks with Vim & Vigr; Awesome Socks Club space socks

  • ★ John says his best friend Chris Waters uses compression socks because he has a blood clotting disorder. — 00:05:06
  • ★★★ Hank announces compression socks made from two of his Cancer Socks designs with Vim & Vigr, a compression-legwear company run by a Missoula friend; he wore them after hurting his ankle, and they launched today. — 00:05:34 · Hank's Cancer Socks, Missoula, Montana

00:07:43 — Viewer questions: a new book, YouTube's username change

  • ★★★ Asked about new books, John says a new book is coming but not this year (2025) and probably not next; that morning he emailed Julie asking what publication target a second draft by January 1 would allow. (hedged) — 00:07:43 · Julie Strauss-Gabel
  • ★★ Hank says viewers are very upset that YouTube has forced everyone to use their channel names as usernames; he hates it too. — 00:08:53 · YouTube

00:09:14 — Sun Basin bath bombs and candles, the good.store URL, Hank's texted idea, Good Store's donation record and the cancer year

  • ★★ John says Sun Basin Soap, their soap and shampoo bar company, now also sells bath bombs and candles, including a citrus and clary sage bath bomb. — 00:09:14 · Sun Basin Soap
  • ★★ Hank recalls buying the good.store URL years ago, knowing he would eventually use it, and hoping it would become what it has become. — 00:10:38 · Good Store
  • ★★ John tells Hank that the idea Hank texted him last night is nice but not important, and asks for no more ideas while they are still building Good Store, Hank's idea from five years ago. (playful) — 00:11:01 · Good Store
  • ★★★ John says Good Store has donated over $11 million to charity, though in its first year or two it donated less than a million dollars. — 00:11:29 · Good Store
  • ★★ John says Good Store now donates about two and a half million dollars a year. — 00:11:51 · Good Store
  • ★★ John says, as a Reddit post noticed, Good Store donated far more in 2023 than this year (2025) or last; this year (2025) will probably be a little up on last year (2024) but down from 2023. (hedged) — 00:11:51 · Good Store, Reddit
  • ★★ Hank says the new cancer compression socks are even more useful for people who may be undergoing cancer treatment. — 00:12:20 · Hank's Cancer Socks

00:13:21 — EcoGeek gift etiquette, a white elephant, unvetted reviews, the Tea Experience, John's tea routine, the Christmas order deadline

  • ★★ John warns that giving EcoGeek dish soap or laundry sheets may tell someone you expect them to do the chores, whereas a bath bomb says you want them to take a great bath. (playful) — 00:14:03 · EcoGeek
  • ★★ Hank brought Good Store products to a $25-limit white elephant; it felt a little sneaky, but the EcoGeek items did great and everybody wanted them. — 00:14:54 · Good Store, EcoGeek
  • ★★ Hank: Reading a review of his Tea Experience, Hank checks the store and finds it can no longer be bought, which Elgin confirms; its teas and a tea taster remain available. — 00:17:39 · Keats & Co.
  • ★ John says each morning he drinks one cup of their coffee as two espresso shots with hot water, then their Bright Star Breakfast Blend tea so he doesn't over-caffeinate. — 00:18:44 · Keats & Co.
  • ★★★ Answering 65 viewers, John says US customers must order by December 8 for delivery by Christmas. — 00:21:54 · United States, Christmas, Good Store

00:22:22 — Testers and partners, the underwear, and which charity each product line supports

  • ★★ Hank says the brothers don't work that hard but the Good Store team works incredibly hard, as do the testers who help develop and refine products. — 00:22:22 · Good Store
  • ★ For about 15 years John and his best friend Chris have given each other Lululemon underwear every Christmas. — 00:22:45 · Christmas
  • ★★ John says that after trying the MeUndies collaboration underwear he was converted within a day: cheaper, better and better fitting, so that is Chris's Christmas present. — 00:23:26 · Christmas
  • ★★★ John explains where purchases go: Keats & Co. coffee and tea supports TB care in Lesotho; socks, underwear and Sun Basin Soap support the Maternal Center of Excellence; EcoGeek supports the Coral Reef Alliance. — 00:24:21 · Keats & Co., Awesome Socks Club, Sun Basin Soap, Maternal Center of Excellence, Sierra Leone, EcoGeek

00:25:17 — Snacks, MrBeast and Prime, tea talk, a tea subscription for life, the Binghamton sock story, candles and bath bombs

  • ★★ John recalls a college gig in Binghamton where a man who had received his brother's sock subscription for three years asked when he could assume they were his; John said that time had passed. (playful) — 00:27:33 · Awesome Socks Club

00:30:39 — John's visit to Hank in Los Angeles and a planned reunion video; John on Hank's show

  • ★★ After John's six days at home he will visit Hank in Los Angeles, and the brothers agree to make a reunion video together that Monday. — 00:31:07 · Hank Green, Los Angeles, Reunion video
  • ★★ Hank reveals that John will appear on the next season of a show of Hank's (title heard as 'Asking Anything') and thanks him. — 00:31:34 · John Green

00:32:10 — Dissolving soap question, the woolly mammoth sweater, Alice at the museum, buyers' names

  • ★★ Hank: Asked for a dish soap that dissolves, Hank thinks it is doable, but their hand soap dissolves slowly and separates because they keep the ingredient count low, which lowers the odds of something going wrong. — 00:32:10 · Good Store
  • ★★ John says Alice, at three, was very upset by the woolly mammoth in the Indiana State Museum; now when he reminds her she tells him to shut up. — 00:33:33 · Alice Green

00:35:50 — Ask to tell gift recipients Good Store is like Newman's Own

  • ★★★ John asks buyers to tell the people they give Good Store gifts to that it is not a regular store, since all the money goes to charity, like Newman's Own. — 00:35:50 · Good Store
  • ★★ John says Newman's Own donates all its money to charity and has donated hundreds of millions of dollars. — 00:36:22

00:37:24 — Kenyon and Eckerd alumni, Paul Newman and IndyCar, AFC Wimbledon versus Partners In Health, discount codes again

  • ★★ Looking at Wikipedia's list of Eckerd College alumni, John says Hank is overwhelmingly the most famous, with writer Dennis Lehane second. — 00:38:39 · Hank Green, Wikipedia
  • ★★ John says he and Paul Newman, who went to Kenyon at a different time, are both IndyCar fans; Newman was a huge motor-racing fan who raced and owned a racing team. — 00:39:39
  • ★★★ John says his heart wants money to go to AFC Wimbledon but his head is stronger: it should go to Partners In Health, since Wimbledon, a third-tier English team, does some good but not that much. — 00:40:05 · AFC Wimbledon, Partners In Health

00:41:17 — Buyers' names, a friend's mug, the brothers' poor pottery and gathering skills

00:43:13 — John's Channel plug, Henry drops in after his wisdom teeth, Orin's toe, thanks and sign-off

  • ★★ John invites viewers to his livestreams on John's Channel, where he will keep talking about Good Store, play FIFA, answer questions and hang out with Stan. — 00:43:13 · Good Store
  • ★★ John says Henry just had his wisdom teeth out, got dry socket and was in terrible pain, and John felt terrible for him. — 00:44:47 · Henry Green
  • ★★ Hank says three of his wisdom teeth were taken out but the surgeons failed to extract the fourth, which has never troubled him. (playful) — 00:44:47
  • ★★ John says being a boxer, as Henry is, means being really tough, while John is the opposite of tough. (playful) — 00:46:15 · Henry Green
  • ★★ Hank says Orin broke his toe without crying, but cried later that week because he felt well enough to go back to school. — 00:46:15 · Orin Green
  • ★★ Closing, John thanks viewers for supporting Good Store, which would not be possible without them, and thanks its workers, customers and partners. — 00:46:44 · Good Store

Humor (significant)

  • John contrasts Good Store giving its profit to charity with Walmart's profit supporting the Walton family. — 00:01:16

    “Those Waltons, they seem to be doing okay.”

  • John describes Sun Basin's move into bath bombs and candles, then regrets his phrasing. — 00:09:43

    “is that now we're just getting into the overall get comfortable in the bathroom business.”

  • After terse reviews from a customer named Todd, the brothers praise his communication. — 00:16:49

    “I mean, we should really probably hire Todd, to be frank.”

  • Moving from snacks to hot YouTuber takes, the brothers judge MrBeast's chocolate and the Prime drink. — 00:25:43

    “It tastes like a melted Popsicle, but not in a good way.”

  • A viewer's friend gave them a tea subscription for life; the brothers wonder whose life. — 00:27:33

    “Or are they going to have to put something in their estate that says, like, don't forget about the tea subscription?”

  • A man who received his brother's sock subscription for three years asked when he could assume the socks were his. — 00:28:09

    “buddy that time has passed”

  • Asked about the dog on his sweater, Hank says it is a woolly mammoth. — 00:33:09

    “A mistake commonly made by early humans with catastrophic results.”

  • John speaks of Paul Newman's family as if he knew them. — 00:36:45

    “even though i did go to college with paul newman just at a different time”

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Good Store

Also: People: Alice Green · Chris Waters · Dennis Lehane · Henry Green · Henry Reider · Julie Strauss-Gabel · Katherine Green · MrBeast · Orin Green · Paul Newman · Sarah Urist Green · Stan Muller

Projects: Awesome Socks Club · Awesome Undies Club · EcoGeek · John's Channel · Keats & Co. · Sun Basin Soap

Works: Everything Is Tuberculosis · Hank's Cancer Socks · Hank's Tea Experience · Octavia Blend · Paradoxica

Organizations: AFC Wimbledon · Coral Reef Alliance · Eckerd College · Indiana State Museum · Kenyon College · Lululemon Athletica · Maternal Center of Excellence · MeUndies · Newman's Own · Partners In Health · QVC · Reddit · Walmart · Wikipedia · YouTube

Rituals: Reunion video

Concepts: Boxing · tuberculosis

Places: Binghamton, New York · Denmark · England · Lesotho · Los Angeles · Missoula, Montana · Sierra Leone · United States

Events: Christmas · IndyCar Series · Union World Conference on Lung Health

Products: Prime (drink)

Only in the description or credits: Vim & Vigr

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