Sipping the Tea with Hank
2024-10-30 · announcement · John, Hank · 58:36 · watch on YouTube
Topic: Projects (also: Personal life, Health) · mode: Announcements · tags: self promotion, fundraising ask, civic or action cta, guest or collab
In an hour-long livestream from John's kitchen, John and Hank kick off Good Store's 2024 holiday season, launching its new undies, brewing and tasting Keats & Co. teas, reading out orders and stressing that all profit funds maternal health in Sierra Leone and TB care in Lesotho; at the end Hank says he is struggling and asks John to make a video with him.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Livestream opens; early voting in Indianapolis; the broken kettle
- ★★ One brother, apparently John, says he stood in line 90 minutes to vote early in Indianapolis and wanted a sticker; Indiana doesn't make early voting easy. — 00:00:00 · Indianapolis
00:00:50 — Good Store holiday kickoff: new undies, why loose-leaf tea, where the money goes, puzzles with Karen Kavett
- ★★★ Hank announces that Good Store now sells the brothers' new undies, soft and made of modal. — 00:00:50 · Good Store
- ★★ Hank explains why Good Store sells loose-leaf tea: less waste, no tea-bag quality worries, more of the real leaf and higher quality, and it is cheaper, so they can charge less. — 00:01:44 · Good Store
- ★★ Hank says tea bags often contain microplastics. — 00:01:44
- ★★★ John says all money Good Store makes goes either to stronger maternal and infant care in Sierra Leone or to better tuberculosis care in Lesotho. — 00:02:27 · Good Store, Sierra Leone, maternal death, tuberculosis
- ★★ John says Lesotho is currently the epicenter of the world's TB crisis. — 00:02:27 · tuberculosis
- ★★ John says their friend Karen Kavett, a leading puzzle influencer and nerdfighter since 2008, helped Good Store launch puzzles. — 00:02:53 · Nerdfighteria, Good Store
- ★★ John says none of the money ends up with Hank and him; all of it serves the world's poorest people facing the biggest health-care challenges. — 00:03:33 · Good Store
- ★★ John says Good Store sells better versions of things people already need, and the money goes to Sierra Leone instead of to some billionaire. — 00:05:13 · Good Store, Sierra Leone
00:05:42 — Brewing and tasting the first teas while reading orders; Hank's curls; the oven mitt fire
- ★★ Hank: Asked about his curls, Hank says they seem to be going; after he wore a hat recently, his straightened hair looked like pre-cancer Hank. — 00:07:46
- ★★ Answering a viewer who asks them to punch tuberculosis in the face, John says that if there were a lot of tuberculosis in the US, it would be dealt with. — 00:09:35 · tuberculosis, United States
- ★ Hank shows Good Store greeting cards, printed in Missoula down the street from his house. — 00:13:02 · Missoula, Montana, Good Store
- ★★ Hank reports that John's oven mitt caught fire while making tea and John took it outside to put it out. (playful) — 00:17:25
- ★★ Hank says milk takes the bitterness out of tea, while sugar balances it. — 00:18:03
- ★★ Tasting the chai, John says he likes it better than coffee. — 00:18:03
- ★ John shows a mug Sarah made with ginkgo leaves, because she knows he loves ginkgo trees. — 00:18:26 · Sarah Urist Green
- ★★ John reminds viewers they still need to buy the coffee at Keats & Co., which he calls amazing. — 00:18:26 · Keats & Co.
00:23:42 — Potato ate a pair of earrings
- ★★ John's family's dog Potato ate a pair of earrings; they searched his poop and found half of it, chewed up. — 00:23:42
00:24:11 — More orders and products: bath bundle, Keats & Co. coffee, undies, socks, the $8 million total, favorite teas
- ★★ John shows the new Keats & Co. coffee design: formerly the Awesome Coffee Club, renamed because its money supports TB care; its dark roast is lighter than Starbucks's. — 00:29:11 · Keats & Co., Awesome Coffee Club, tuberculosis
- ★★ Hank saw Pearl Jam in concert recently; a band member is from Jon Tester's small hometown and did an event for Tester. — 00:32:06
- ★★ John says their coffee is expensive because it focuses on farmers' health and well-being, which he prefers though he'd rather it be cheaper. — 00:33:37
- ★★ Hank says the undies cost $15 but probably aren't guaranteed by Christmas, since they may not reach the warehouse until about December 1. (hedged) — 00:34:24
- ★★ Hank says the undies' modal fabric is super soft and more sustainable than cotton. — 00:34:55
- ★★ Hank says Good Store had an EU warehouse for a while but it was very expensive; they hope to return, and customers can now pay customs at checkout. — 00:35:18 · Good Store
- ★★★ John says Good Store has donated over $8 million to support stronger maternal health and tuberculosis care. — 00:36:58 · Good Store, maternal death, tuberculosis
- ★★ John says Newman's Own, Good Store's 'rivals', has donated hundreds of millions of dollars, so Good Store has a ways to go. (playful, hedged) — 00:37:28 · Good Store
- ★★ John says Hank did the tea taste testing and he did the coffee, with company-wide coffee taste tests at Complexly and DFTBA. — 00:40:10 · Complexly, DFTBA Records
- ★★ John says America has a lot of bad, artificially flavored tea, so a first good tea is a game changer. — 00:40:59
- ★★ Hank: Reading orders, Hank tells buyers, such as Emily in Philadelphia, that everybody has to vote if they are able. — 00:42:10
- ★ Hank says sugar balances tea's tannins, which tea has just as wine does. — 00:44:12
- ★★ John says he feels he is having a blinding-light spiritual awakening about tea. (playful) — 00:45:02
- ★★ Hank says Good Store has too many socks, so a mystery 12-pack of high-quality American socks costs $5 a pair. — 00:46:07 · Good Store
- ★★ John says he saw the film Wolf on 13 consecutive Wednesdays at Birmingham's dollar movie theater in 1995 with his buddy Todd. — 00:47:05
- ★★ John names the seasonal Autumn Bold his favorite tea, his favorite herbal ever, and the Evensong chai his favorite year-round tea. — 00:49:05
- ★★ Hank says his favorite herbal is Autumn Bold, and every morning he drinks the breakfast blend or the Earl Grey. — 00:49:58
00:53:31 — Doug, a childhood friend's dad who was funny without being mean
- ★★ John says Doug, a childhood best friend's dad, taught him it is possible to be funny without being mean, which is hard and important. — 00:53:59
00:54:41 — Holiday soap bundles without plastic
- ★★ Hank says Good Store's holiday soap bundles, like all its soap products, involve no plastic. — 00:54:41 · Good Store
00:55:32 — Hank says he is freaking out and asks John to make a video with him tomorrow; therapy; sign-off
- ★★★ Hank says he is freaking out about stuff and needs John's help; he is not in therapy or taking medication right now. — 00:55:32
- ★★ John notes that CBT is proven effective for anxiety. — 00:56:15
- ★★ John says finding the right therapist is hard and a big step, but therapy can be very effective. — 00:57:22
- ★★ Hank says he wants tomorrow's video titled something like 'the world is driving me insane': it feels good to admit the tension of the moment. — 00:57:22
- ★★ Hank says he has been ignoring the tension of the moment on Vlogbrothers because he doesn't know what to do or say about it, and he is sad. — 00:57:47 · Vlogbrothers
Humor (significant)
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John lists the rich people whose stores Good Store replaces, ending with an actor as Macy's owner. — 00:13:24
“william h macy the owner of macy's”
-
Suggesting sock bundles as stocking stuffers. — 00:13:53
“Stuff your stockings with stockings.”
-
After John's oven mitt catches fire off camera, Hank regrets the lost footage. — 00:17:25
“Well, because that would have been great cinema.”
-
Hank says tea has more variety than coffee; John, who sells coffee, makes him compare with something they don't sell. — 00:22:09
“There's so much more variety to tea than Diet Mountain Dew.”
-
Hank describes seeing Pearl Jam's singer in concert. — 00:31:42
“You know who he sounded just like? Who? Eddie Vedder.”
-
After the $8 million total, John compares Good Store to Newman's Own. — 00:37:28
“So we've got a ways to go until we get full Newman's Own-y.”
-
The Google assistant keeps waking up during the stream and offers help. — 00:39:18
“Your favorite low-fat recipes.”
-
John lists therapy and medication as proven strategies for Hank's anxiety. — 00:56:15
“cbt has proven effective for anxiety unlike making a video with your brother”
Threads in this video
- restate · Can business do good, or does business have to suck? — John says Good Store sells better versions of things people already need, and the money goes to Sierra Leone instead of to some billionaire. (00:05:13)
- update · Hank's Hodgkin lymphoma diagnosis and chemotherapy (2023) — Asked about his curls, Hank says they seem to be going; after he wore a hat recently, his straightened hair looked like pre-cancer Hank. (00:07:46)
- update · John's family gets a puppy, Potato (2023) — John's family's dog Potato ate a pair of earrings; they searched his poop and found half of it, chewed up. (00:23:42)
- milestone · Good Store: the brothers' store and subscription box at good.store giving all profit to charity (2023) — John says Good Store has donated over $8 million to support stronger maternal health and tuberculosis care. (00:36:58)
- asked · Hank asks John to make a Vlogbrothers video with him about his distress at the state of the world (2024) — Hank asks John to make a video with him tomorrow to help him work through what he is freaking out about; John agrees. (00:55:32)
- restate · Is it acceptable that how long people live depends on where they live? — Answering a viewer who asks them to punch tuberculosis in the face, John says that if there were a lot of tuberculosis in the US, it would be dealt with. (00:09:35)
- looked back · Awesome Coffee Club: the brothers' coffee subscription for charity (2022) — John shows the new Keats & Co. coffee design: formerly the Awesome Coffee Club, renamed because its money supports TB care; its dark roast is lighter than Starbucks's. (00:29:11)
- milestone · Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) — John shows the new Keats & Co. coffee design: formerly the Awesome Coffee Club, renamed because its money supports TB care; its dark roast is lighter than Starbucks's. (00:29:11)
- milestone · Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024) — John says all money Good Store makes goes either to stronger maternal and infant care in Sierra Leone or to better tuberculosis care in Lesotho. (00:02:27)
Where the stories that moved here went next
- Hank asks John to make a Vlogbrothers video with him about his distress at the state of the world (2024) — reported back; last: result reported, 2024-11-01
- Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) — running; last: milestone, 2026-03-17
- Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024) — running; last: milestone, 2026-03-24
- Good Store: the brothers' store and subscription box at good.store giving all profit to charity (2023) — running; last: milestone, 2026-04-14
- Hank's Hodgkin lymphoma diagnosis and chemotherapy (2023) — told 34×, last update 2026; last: retold, 2026-10-09
- John's family gets a puppy, Potato (2023) — followed over 9 videos (2023–2026); last: update, 2026-02-15
Mentioned
Central: Awesome Undies · Good Store · Keats & Co. · tea
Also: People: Eddie Vedder · Jack Nicholson · Jeff Bezos · Jon Tester · William H. Macy
Projects: Awesome Coffee Club · Awesome Socks Club · Complexly · DFTBA Records · SciShow
Works: Garden Party Soap · Hank's Cancer Socks · Wolf (film)
Organizations: Celestial Seasonings · Newman's Own · Starbucks
Groups: Pearl Jam
Concepts: anxiety disorder · Cognitive behavioral therapy · early voting · jigsaw puzzle · maternal death · Microplastics · psychotherapy · tuberculosis
Places: Birmingham, Alabama · Indianapolis · Lesotho · Missoula, Montana · Philadelphia · Sierra Leone
animal: Potato (animal)
Only in the description or credits: Karen Kavett · Katherine Green · Sarah Urist Green
Also centred on tea: Some New Things… · Caffeine is Very… · Sorry, Hank, but Coffee Is Just Better
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