This Star Won't Go Out bracelets sold at DFTBA.com/Esther for the This Star Won't Go Out Foundation (2010)
project history · status: last documented in 2011 (looked back on in 2012) · last event: milestone (2011-06-10) · last mentioned: 2012-09-14
In October 2010 This Star Won't Go Out bracelets went on sale at DFTBA.com/Esther; by June 2011 more than $10,000 had been raised for This Star Won't Go Out, and by 2012 thousands of bracelets had been sold.
Parts: John asks Nerdfighters to buy This Star Won't Go Out bracelets at DFTBA.com/Esther (2010)
Told alongside: Death of Nerdfighter Esther Earl, John's friend (2010)
About: This Star Won't Go Out bracelet, This Star Won't Go Out (charity), DFTBA Records, Esther Earl, Alan Lastufka
| date | event | what | video |
|---|---|---|---|
| 2010-08-27 | proposed | Esther means 'star', and her friends printed a bracelet reading 'This Star Won't Go Out'; John says it won't: we won't let it. | Rest In Awesome, Esther 00:02:40 |
| 2010-10-27 | launched | In answer to Nerdfighters' questions, John announces 'This Star Won't Go Out' bracelets honoring Esther Earl at DFTBA.com/Esther; DFTBA Records packages orders free, so 100% goes to the foundation. | You Are Awesome 00:00:42 |
| 2011-02-09 | milestone | John says Nerdfighteria has accomplished a ton in recent months, including raising more than $10,000 with Esther for This Star Won't Go Out. | NERDFIGHTERS UNITE! (in your pants) 00:01:36 |
| 2011-06-10 | milestone | Almost ten months after Esther Earl's death, more than $10,000 has been raised for This Star Won't Go Out. | Then I Took Off My Bra 00:01:56 |
| 2012-09-14 | looked back | In his 1,000-video retrospective Hank counts thousands of bracelets sold for This Star Won't Go Out. | 1000 VIDEOS!!! 00:01:09 |
What is said about it
8 statements, by date (the events above are the turns of the thread; these are the details).
- 2010-10-27 · You Are Awesome — John says the bracelets honor Esther Earl, the brothers' friend and fellow Nerdfighter who died a couple of months ago from cancer. — 00:00:42
- 2010-10-27 · You Are Awesome — announcement: John says they bought the bracelets and Alan at DFTBA Records processes and packages every order free, so 100% of the money goes to the This Star Won't Go Out Foundation. — 00:00:42
- 2010-11-01 · Consider the Lemming — ask: John: Reminded by the pumpkin, John tells Nerdfighters to get their Esther bracelets. — 00:03:15
- 2011-06-10 · Then I Took Off My Bra — ask: John reminds viewers This Star Won't Go Out bracelets are at DFTBA.com, with 100% of proceeds to the foundation set up in Esther Earl's memory to support families affected by cancer. — 00:01:44
- 2011-06-10 · Then I Took Off My Bra — John says that in the almost ten months since Esther died, more than $10,000 has been raised for This Star Won't Go Out, and thanks Nerdfighteria. — 00:02:02
- 2011-08-03 · I Love My Brother — announcement: Hank says Esther is why the brothers always wear their bracelets, sold for $5 at DFTBA.com with all proceeds to the This Star Won't Go Out Foundation, which helps children with cancer and their families. — 00:00:00
- 2012-09-14 · 1000 VIDEOS!!! — Hank lists results: $300,000 and thousands of videos for charities through P4A, thousands of This Star Won't Go Out bracelets, over $1,000,000 lent through the Nerdfighter Kiva group, hundreds of Thoughts from Places. — 00:01:04
- 2012-09-25 · Do Businesses Need to Suck? — ask: John reminds viewers they can order Esther bracelets, with proceeds going to This Star Won't Go Out, which supports children with cancer and their families. — 00:03:24