Is This Painting Upside Down?
2022-11-01 · letter vlog · John · 3:42 · watch on YouTube
Topic: Pop culture (also: Personal life) · mode: Personal essay · tags: timely hook, self promotion
Recalling how he hung Sarah's line painting upside down and the news of a Mondrian painting hung upside down for 75 years, John argues that whether an artist intended a road to wonder matters less than whether a viewer finds it: shared art is a gift exchange of attention.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — In about 2003 Sarah shows John her line paintings and sells him one for $50
- ★★ Before they dated, in about 2003, Sarah showed John her recent paintings, mostly of lines; he asked to buy one, and she gave it to him for the friends-and-family price of $50. — 00:00:00 · Sarah Urist Green
- ★ The line paintings made John think it is impossible to draw a straight line, because both hand and paint are imprecise and unpredictable. — 00:00:00
00:00:29 — Mock advertisement for the Awesome Socks Club
- ★★ In a mock ad, John says the Awesome Socks Club is taking subscribers again: Hank's idea of great socks with 100% of proceeds to charity has exploded. (playful) — 00:00:29 · Awesome Socks Club, Hank Green
- ★★ John asks viewers to join the Awesome Socks Club through his affiliate link in the description, not Hank's, since Hank already has many sales; it is not a paid ad. (playful) — 00:00:29 · Awesome Socks Club, Hank Green
00:00:58 — John hangs the painting upside down, Sarah corrects him, and its orientations over the years
- ★★ John framed and hung the painting and loved it: it recalled raindrops sliding down a window, with lines growing denser toward the middle and sometimes converging. — 00:00:58
- ★★★ A few months after he hung it, Sarah told John in the politest way possible that he had hung the painting upside down. — 00:01:27 · Sarah Urist Green
- ★ John still loves the painting upside down; it reminds him of the veins of a ginkgo leaf, approaching each other without ever becoming each other. — 00:01:27
- ★★ John says the intended orientation is probably better, recalling Flannery O'Connor's title Everything That Rises Must Converge. (hedged) — 00:01:27
- ★★ Over the years they have hung the painting in several orientations; lately it hangs sideways in John's office, its lines like distant mountain ranges or rows of crops. — 00:01:27
00:01:56 — News of a Mondrian painting hung upside down for 75 years, and why its orientation can't be known
- ★★★ John says news recently broke that a Piet Mondrian painting has hung upside down in a German art museum for 75 years. — 00:01:56
- ★★ John says the story is more complicated: the piece is unfinished and unsigned, Mondrian was probably working on it when he died and often worked upside down or sideways, so its intended orientation is unknowable. (hedged) — 00:01:56
00:02:26 — Art as a gift exchange of attention: the viewer's wonder matters more than intent
- ★★ John praises the museum director's statement that we cannot know what is correct or incorrect as a great sentence he should utter more often. — 00:02:26
- ★★★ The painting reminds John that art brings wonder and pleasure in unexpected ways, and whether the artist intended each road to wonder matters less than whether a viewer can find it. — 00:02:26
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★★★ John says art made only for its maker can be great, but art made to be shared is a collaboration: a commingling of artist's and viewer's attention, which meet in the work. — 00:02:55
“The work of art is the place where those attentions come together.”
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★★★ John thinks art needs mutual generosity: making the work is a gift to an audience, and the audience's attention is a gift to the artist; this gift exchange is central to how he understands art. — 00:02:55
- ★★ Nineteen years on, the painting keeps rewarding John's attention in new and thrilling ways whatever its orientation, so that he too cannot know what is correct or incorrect. — 00:03:24
Threads in this video
- milestone · Awesome Socks Club: monthly sock subscription (2016) — In a mock ad, John says the Awesome Socks Club is taking subscribers again: Hank's idea of great socks with 100% of proceeds to charity has exploded. (00:00:29)
- asked · John and Hank ask viewers to sign up for the Awesome Socks Club for 2023 (2022) — John asks viewers to join the Awesome Socks Club through his affiliate link in the description, not Hank's, since Hank already has many sales; it is not a paid ad. (00:00:29)
- restate · Does the author's intent matter to what a work means? — The painting reminds John that art brings wonder and pleasure in unexpected ways, and whether the artist intended each road to wonder matters less than whether a viewer can find it. (00:02:26)
- restate · What is art for? — John thinks art needs mutual generosity: making the work is a gift to an audience, and the audience's attention is a gift to the artist; this gift exchange is central to how he understands art. (00:02:55)
- restate · Is it better to admit not knowing than to reach for an explanation that could explain anything? — John praises the museum director's statement that we cannot know what is correct or incorrect as a great sentence he should utter more often. (00:02:26)
Where the stories that moved here went next
- John and Hank ask viewers to sign up for the Awesome Socks Club for 2023 (2022) — promotion (not a request); last: reminder, 2026-03-06
- Awesome Socks Club: monthly sock subscription (2016) — running; last: milestone, 2026-10-30
Mentioned
Central: Sarah Urist Green · Sarah's line painting
Also: authorial intent · Awesome Socks Club · doobly-doo · Everything That Rises Must Converge · Flannery O'Connor · Ginkgo biloba · Piet Mondrian
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