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Awesome Socks Club

subscription · in 72 videos (2016–2026)

Monthly sock subscription started by DFTBA in 2016 and stopped in 2018, then relaunched by the brothers in 2020 with socks by a different independent artist each month and all profit to charity. It became an explosive hit, raising millions for the Maternal Center of Excellence in Sierra Leone, and led to Good Store, where it now runs alongside underwear.

By: Hank Green · Made by: DFTBA Records · Part of: Good Store

Videos by year: 2016: 2 · 2017: 1 · 2018: 1 · 2020: 4 · 2021: 15 · 2022: 12 · 2023: 17 · 2024: 9 · 2025: 6 · 2026: 5

Also known as: Awesome Sox Club, DFTBA Awesome Socks Club

Website: awesomesocks.club

Threads

Also named in the threads: Hank's 'million dollar idea' phone calls to John (2013) · Dear Hank and John: the brothers' advice podcast (2015) · Hank asks viewers to sign up for DFTBA Pin Pals before its limited openings fill (2018) · DFTBA Pin Pals: DFTBA's pin subscription club (2018) · Nerdfighteria revenue (Pizzamas royalties, Life's Library proceeds) redirected to charity (2018) · Maternal Center of Excellence: the brothers' Partners In Health project in Sierra Leone (2019) · John asks viewers to donate to Partners In Health at pih.org/hankandjohn (2019) · John: Partners In Health will break ground on the Maternal Center of Excellence in spring 2021 (2020) · Crash Course coin: collectible coins sold to fund Crash Course (2021) · Awesome Coffee Club: the brothers' coffee subscription for charity (2022) · John asks viewers to buy Sun Basin Soap, whose profit goes to charity (2023) · Good Store: the brothers' store and subscription box at good.store giving all profit to charity (2023) · Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023) · Pizzamas 2023 edition · Hank asks viewers to buy Hank's Cancer Socks at good.store (2023) · Hank's Cancer Socks: socks Hank designed during chemo, sold at good.store to fund cancer-treatment access (2023) · Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) · Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024) · Hank asks viewers to buy discounted mystery socks at good.store with the code LOOKATTHISGRAPH (2025)

Often together

What comes up in the same parts of the videos; the number is how many parts.

Awesome Coffee Club (27) · maternal death (26) · Sun Basin Soap (14) · Sierra Leone (34) · Good Store (21) · Maternal Center of Excellence (20) · Keats & Co. (8) · child mortality (14) · Partners In Health (16) · DFTBA Records (18)

What the videos say

The most important statements of each year; all statements.

2016

2017

  • 2017-11-02 · Hank Reviews Everything — announcement: The description says the Awesome Socks Club sends a new pair of socks every month for a year, at $12 a pair with free worldwide shipping. — video description
    • Hank gives five stars to the first sock of the 2017 DFTBA Awesome Socks Club subscription, designed by Rachel Calderon Navarro: cushy, durable and warm. — 00:02:05
    • Sock club places are limited: members get a new pair of DFTBA socks every month, but can sign up only during November. — 00:02:24

2018

  • 2018-11-23 · Four Jokes from a Two year Old — announcement: Hank: DFTBA is stopping the sock club and the pin club and replacing them with the Flair Club, a quarterly box with more stuff per box. — 00:03:08

2020

  • 2020-11-27 · Finally Launching this Project!!! — announcement: Hank announces that he and John are launching the Awesome Socks Club (on Monday, 23 November 2020), a subscription sending a different pair of socks each month of 2021, each designed by a different independent artist. — 00:01:40
    • Hank says shipping is free everywhere with an address and 100% of the profit goes to charity, currently to decrease maternal and child mortality in Sierra Leone. — 00:02:05 · also in: Elon Was Right
    • Hank says the club, launched on Monday, is already doing very well, with thousands of people signed up. — 00:02:17
    • Hank asks viewers to sign up at awesomesocks.club/vlogbrothers for themselves, as a gift to someone else, or to ask someone to give it to them. — 00:02:36
    • Hank says sign-up closes on December 11 so they know how many socks to manufacture and nothing is wasted. — 00:02:49
  • 2020-12-04 · The Christmas Creature — ask: Hank says Erin Kubo sells physical copies of The Christmas Creature on her website, linked in the description, as are the calendars and the socks. — 00:03:44
  • 2020-12-08 · A Love Letter to My Brother, Basically — John recalls Hank calling to propose a sock club instead of a book club: socks by independent artists every month of 2021, all profits to charity; John liked it but didn't know how to make it real. (playful) — 00:02:26
    • John says Hank made the sock club real by working with others to find artists and manufacturers and by an extremely strange and effective podcast and TikTok marketing campaign. — 00:02:26
    • John asks viewers to join the Awesome Socks Club at awesomesocks.club/vlogbrothers in the next three days, as a present too, using that link so Hank knows John sent them. — 00:02:55
  • 2020-12-11 · The /W/orst Letter — ask: Hank tells viewers it is the last day to join the Awesome Socks Club at awesomesocks.club/vlogbrothers, or to ask someone to sign them up. — 00:02:58
    • Hank says socks come from a different artist each month of 2021, but new members get two pairs in February because they ran out of socks, then one a month. — 00:02:58
    • Hank says all the sock club's profits will go to decreasing maternal and child mortality in Sierra Leone. — 00:02:58
  • …and 5 statements more in 2020 — all statements of 2020

2021

  • 2021-04-09 · A Thought is Not an Idea — Hank: The Awesome Socks Club has now donated over $200,000 to the Maternal Center of Excellence in Sierra Leone. — 00:01:27
    • Hank's example idea: a sock subscription sending each month a sock by a different independent artist, with 100% of the profit going to charity. — 00:01:27
  • 2021-07-23 · The Last 25 Questions I Asked Google — ask: Hank says the Awesome Socks Club sends lovely socks by a different independent artist each month, and subscriptions are open only for a limited time at awesomesocks.club. — 00:03:21
  • 2021-09-03 · What the Heck am I doing? — Hank thanks Sock Club members: they have so far raised over $600,000 for Partners In Health, and the socks are really good. — 00:01:45
  • 2021-10-01 · A Lie I Heard this Week — Hank says that because John did that work, they have raised tens of millions of dollars for Partners In Health, and donors, Awesome Socks Club members, Pizzamas buyers and community members were all part of it. — 00:02:53
  • 2021-10-05 · Why the Heck am I on TikTok??? — Hank also uses TikTok to promote the Awesome Socks Club and Pizzamas shirts, both of which help build the Maternal Center of Excellence in Sierra Leone. — 00:00:49
  • 2021-11-05 · We Have Invented Something Marvelous — announcement: Hank: Dropping the conceit that he invented socks, Hank announces the second year of the Awesome Socks Club, a sock subscription for charity that the community energized and that has grown beyond it. — 00:01:27
    • Hank says they project that the Awesome Socks Club will donate over $900,000 to charity this year (2021). — 00:01:27
    • Hank says the sock club's yearly opening starts today for only nine days: sign up via the description link for monthly socks by different independent artists, free shipping, cancel any time. — 00:01:56
  • 2021-11-09 · Hank Green's Million Dollar Ideas — John says the Awesome Socks Club raised over $700,000 for charity in its first year. — 00:02:45
    • John tells viewers to sign up at AwesomeSocks.Club, open only for the next few days. — 00:03:21
  • 2021-11-30 · Vlogbrothers REUNITED AT LAST — John calls Hank's talent for selling socks genuinely unparalleled and asks whether he could apply it to coffee. — 00:02:03
  • …and 20 statements more in 2021 — all statements of 2021

2022

  • 2022-01-04 · After 15 Years on YouTube, THIS IS THE MOST AMAZING THING — announcement: John: With PIH's own fundraising and support from Life's Library and the Awesome Socks Club, ground has broken on the Maternal Center of Excellence. — 00:00:58
  • 2022-05-06 · Why I Didn't Quit YouTube (yet) — Hank says the Awesome Socks Club has donated over a million dollars to Partners In Health for the brothers' work in Sierra Leone. — 00:02:26
    • Hank says a short Awesome Socks Club sign-up window is open now, with a link in the description. — 00:02:26
  • 2022-07-22 · What are These Boys Doing?? — Hank: Asked why they work so hard on businesses they don't profit from, Hank used to say they have plenty; his refined answer is that they are more interested in impact than wealth, and he wouldn't work half as hard on the sock club just for money. — 00:01:10
  • 2022-11-08 · Dr Pepper Enthusiast John Green Taste Tests Dr Pepper and Its Misbegotten Pretenders — ask: John points viewers who like ankle or regular socks to awesomesocks.club, linked in the doobly-doo. — 00:05:54
  • 2022-11-11 · Elon Was Right — ask: Hank says the Awesome Socks Club, unlike Twitter, brings him joy monthly: a pair by a different independent artist each month, free shipping, cancel anytime, ankle or mid-calf crew. — 00:03:24
  • 2022-11-17 · A Quick Update for the Sock Fiends — announcement: Hank makes a second video this week (week of 14 November 2022) to explain why the Awesome Socks Club window, planned to be open for two weeks, is now in its third week. — 00:00:00
    • Members were meant to be able to switch from crew to ankle socks starting in January; the feature wasn't ready, so they kept the window open, and it is now live. — 00:00:00
    • Hank points members who want ankle socks from January to the switch link at awesomesocks.club or in the description; ankle socks arrive only in January. — 00:00:29
    • Hank says the sock subscription window will close on Monday the 21st, the last week for real this time. — 00:00:58
    • Hank says the whole point is working hard to make high-quality things, art on your feet or coffee that tastes good and is good for the world, so no decaf until they can do it right. — 00:01:27
  • 2022-11-18 · How Much Does Humanity Weigh? — ask: Hank says the Sock Club closes Monday and there will be no other Vlogbrothers video before then, so viewers who want to sign up must do it now. — 00:03:34
  • …and 12 statements more in 2022 — all statements of 2022

Also named in: I Don't Have a Good Title for This Video.

2023

  • 2023-01-17 · John Green Answers the Most Searched Hank Green Questions — John says Hank also runs DFTBA.com, a merch company, and the Awesome Socks Club, a sock subscription service for charity. — 00:00:29
  • 2023-02-03 · My Mid-Afternoon Existential Crisis — announcement: Hank says a glitch in the subscription system that runs the Awesome Socks Club, the coffee club and Pizzamas may have emailed members that they will be skipped this month (February 2023); they won't be, and a fix is coming. — 00:00:21
    • Hank says tens of thousands of people get coffee and tens of thousands get socks from the clubs every month. — 00:00:43
  • 2023-05-02 · GOOD NEWS — In a comment John says maintaining the hospital will be a long-term challenge, which is why they are building ongoing revenue like the Awesome Socks Club for open-ended MCOE support. — creator comment
  • 2023-05-30 · How Does He Do It? — John lists Hank's roles: CEO of Complexly and DFTBA.com, founder of the Awesome Socks and Coffee Clubs and Sun Basin Soap, host of Crash Course, SciShow, Journey to the Microcosmos, Vlogbrothers and an advice podcast. — 00:00:08
  • 2023-06-20 · Reflections from a Terrible CEO — announcement: John announces the Awesome Socks Club is open now for a week, which happens only about twice a year. — 00:03:15
  • 2023-08-01 · Three Mornings — John says the Awesome Coffee Club donates 100% of profit to charity; Awesome Coffee, Awesome Socks and Sun Basin Soap have donated over $5 million in three years to fight maternal and infant mortality in Sierra Leone. — 00:05:20
  • 2023-08-29 · Breaking News: CEO Demoted — John describes DFTBA.com as an e-commerce company connecting fans to creators like the McElroy Brothers or Kurzgesagt, which also makes the Awesome Socks and Coffee Clubs and Sun Basin Soap. — 00:00:00
    • For the last time as CEO, John asks viewers to buy the soap, coffee and socks, noting that 100% of the profit goes to charity. — 00:03:24
  • 2023-11-03 · We Need to talk about Sarapocial Relationships — Hank: By capable Hank means the community can act for itself and the world, from TB access to Crash Course, SciShow and the clubs funding maternal health in Sierra Leone; membership should feel valuable. — 00:03:57
  • 2023-12-01 · It's OK if you think less of me after this! — Hank says in 2016 they started the first version of the Awesome Socks Club, shipping around 400 pairs a month and donating a lot to charity; the number is different now. — 00:01:38
    • Stressed by hard problems at the companies, Hank wondered about stopping, but people work for and with them and enjoy their products; that felt like it should be enough, yet he struggled to be excited. — 00:02:43
  • …and 13 statements more in 2023 — all statements of 2023

Also named in: The P4A 2023 is The Hottest Club on the Internet

2024

  • 2024-01-16 · The Bank of Nerdfighteria — John: Needing long-term ongoing funding for the Sierra Leone commitment, the brothers started the Awesome Socks Club, a sock subscription, and later launched Good Store with coffee and soap subscriptions too. — 00:00:40
  • 2024-04-26 · One Year Out. — Hank says that today only the first pair of socks from the Awesome Socks Club costs $5 with free shipping, and that 100% of the profit from it and everything at good.store goes to decrease maternal and child mortality in Sierra Leone. — 00:03:52
  • 2024-06-18 · The Tea — John: Needing much more money, Hank proposed partly funding the project with an Awesome Socks Club; John thought it ludicrous, but says never bet against Hank Green. (playful) — 00:01:10
    • The Awesome Socks Club became an explosive hit; with its sibling coffee and soap clubs it has raised over $8 million for the Maternal Center of Excellence project. — 00:01:27
    • Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. — 00:03:53
  • 2024-07-05 · Should I Run for President?? — ask: Hank asks viewers taking their awesome socks on an adventure this weekend to photograph them and tag thegood.store on social media or DM it, using the hashtag #Rockyoursox. — 00:03:28
  • 2024-07-12 · My Identity Crisis — Hank wants to sell socks to people who care about the world: each sock is designed by a different independent artist and all profit goes to making the world more equitable and just. — 00:02:45
    • Hank announces that this month (July 2024) is sock month: with code FIRSTSOCK6 new Awesome Socks Club subscribers get their first pair for $6. — 00:03:14
    • Hank urges viewers, including parents who want socks matching their children's, to subscribe today while the first pair costs $6. — 00:03:43
  • 2024-11-19 · Let's Talk about Money — John: Needing still more money, Hank had the idea of a second ongoing funding source through selling socks; John thought it was not a good idea and says he was wrong. — 00:01:16
    • This year (2024) alone the socks have raised over $759,000 for the maternal and child health care project, John says, an amazing number though down from last year (2023). — 00:01:27
    • Because the soap and socks now give the maternal health care project enough, the brothers decided Keats & Co. coffee and tea would fund a new project fighting tuberculosis in Lesotho. — 00:03:09
  • …and 12 statements more in 2024 — all statements of 2024

Also named in: The world will change., Sipping the Tea with Hank

2025

  • 2025-03-11 · Hank Green's Brother — John says Hank's ideas the Awesome Socks Club and Sun Basin Soap have raised millions of dollars for a Maternal Center of Excellence in Sierra Leone. — 00:00:49
  • 2025-04-18 · This one's for your mom — announcement: Hank says several Good Store items that showed as sold out, such as the prepaid six-month Awesome Socks Club, were back in stock after an inventory category error was fixed. — 00:25:07
    • Hank announces that Good Store now sells prepaid subscriptions: you pay once for six months (or 12), they then stop, which makes them good gifts. — 00:28:28
  • 2025-05-13 · I Have the BEST News — John says Good.Store's Awesome Socks Club and Sun Basin Soap together have raised $10 million for the Maternal Center of Excellence project. — 00:00:58
  • 2025-06-27 · You’re Not Addicted to Content, You’re Starving for Information — Hank: The Awesome Socks Club warehouse has too many socks, since they always buy extra; they give extras to charity, over 50,000 pairs so far. — 00:13:44
    • Hank asks viewers to buy discounted mystery socks, all profit to charity, with the code LOOKATTHISGRAPH (meant for another video) for an extra $5 off. — 00:13:44
  • 2025-08-08 · I'm Glad I Ignored That Billionaire — announcement: Hank announces that MeUndies is partnering with Good Store: designs by independent artists as in the Awesome Socks Club, on high-quality boxer shorts. — 00:02:30
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — announcement: John notes that Awesome Socks Club subscriptions can now be given as six- or 12-month gift subscriptions, so the joy lasts beyond Christmas morning. — 00:03:33
    • John explains where purchases go: Keats & Co. coffee and tea supports TB care in Lesotho; socks, underwear and Sun Basin Soap support the Maternal Center of Excellence; EcoGeek supports the Coral Reef Alliance. — 00:24:21
    • John recalls a college gig in Binghamton where a man who had received his brother's sock subscription for three years asked when he could assume they were his; John said that time had passed. (playful) — 00:27:33

2026

  • 2026-02-20 · What We Actually Did. — Hank says they started the Awesome Socks Club and then Good Store, which gives all its profit to charity, much of it to the Maternal Center of Excellence. — 00:02:26
  • 2026-03-06 · How Do You Create When You Don't Feel Safe — ask: Hank says the Awesome Socks and Awesome Undies Club is open, with the first pair of socks or underwear 50% off with code SHAREAPAIR. — 00:06:18
  • 2026-10-23 · The Best Email I Ever Got — Hank: What Hank needs instead is reviews, kind emails to the Dear Hank and John inbox, and people showing him their Awesome Socks or Beans house or, most of all, saying Crash Course helped them in school. — 00:05:36
  • 2026-10-30 · The Last Normal Year — announcement: Hank says that, to keep things simple and make inventory make sense, the Awesome Socks Club is now open during just one or two windows a year. — 00:08:07
    • Hank says the Awesome Socks Club's 2026 sign-up window opens on November 3 (3 November 2026). — 00:08:07
    • Hank asks viewers who want socks in the mail or as a gift to mark their calendars for the Awesome Socks Club window, which helps fund the Maternal Center of Excellence, since all Good Store profit goes to charity. — 00:08:55
  • …and 1 statement more in 2026 — all statements of 2026

Also named in: Project for Awesome 2026 part 4!