Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024)
project history · status: running · last event: milestone (2026-03-24)
Partners In Health is working with the government of Lesotho on a comprehensive tuberculosis effort modelled on what happened in Alaska decades ago: search, treat, prevent. The brothers began supporting it in September 2024, and they decided that Keats & Co. coffee and tea would fund it.
Told alongside: Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) · John asks viewers to buy Sun Basin Soap, whose profit goes to charity (2023) · Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023)
About: Partners In Health, Lesotho, Alaska, tuberculosis
| date | event | what | video |
|---|---|---|---|
| 2024-06-18 | launched | PIH told them it is starting a new strategy to prove that comprehensive TB care (finding, treating, preventing) can drive down the disease and strengthen health systems, and asked for their help. | The Tea 00:02:55 |
| 2024-09-10 | launched | Partners In Health is working with Lesotho's government on a version of what happened in Alaska decades ago: search, treat, prevent. | The world will change. 00:02:26 |
| 2024-10-30 | milestone | John says all money Good Store makes goes either to stronger maternal and infant care in Sierra Leone or to better tuberculosis care in Lesotho. | Sipping the Tea with Hank 00:02:27 |
| 2024-11-19 | looked back | Because the soap and socks now give the maternal health care project enough, the brothers decided Keats & Co. coffee and tea would fund a new project fighting tuberculosis in Lesotho. | Let's Talk about Money 00:03:09 |
| 2025-09-09 | milestone | John says he is glad that Keats & Co., "this little coffee and tea company", has now raised over $1 million for life-saving tuberculosis care in impoverished communities. | Sorry, Hank, but Coffee Is Just Better 00:03:53 |
| 2025-11-11 | milestone | John presents Good Store's holiday bundles in three categories: socks and Sun Basin soap, candles and bath bombs fund the MCOE; coffee and tea fight TB; EcoGeek products fund the Coral Reef Alliance. | John's Annual Psychophysical Decline 00:03:34 |
| 2025-11-24 | milestone | John presents Keats & Co., a coffee and tea company supporting comprehensive TB care in Lesotho: peppermint and Blooming Wild Black teas, Octavia and Calypso coffees, Paradoxica decaf, teacups and a tea strainer. | Good Store Holiday Gift Guide LIVE with Hank and John 00:02:03 |
| 2026-03-17 | milestone | John says Keats & Co. delivers coffee and tea to your home and donates 100% of the profit to fight tuberculosis in impoverished communities. | Tuberculosis and Hank's Shingles 00:04:44 |
| 2026-03-24 | milestone | John invites viewers to his livestream at 3 p.m. Eastern, linked in the doobly-doo, to discuss the community's fundraising to fight TB in Lesotho. | How Panda Express Is Tuberculosis 00:05:02 |
What is said about it
10 statements, by date (the events above are the turns of the thread; these are the details).
- 2024-06-18 · The Tea — John says PIH, with a long history of expanding TB care, will prove that just as we need not live in a world where in some communities 1 in 17 women die in pregnancy or childbirth, we need not live in a world with TB. — 00:03:24
- 2024-06-18 · The Tea — John: PIH will start in Lesotho, where it has worked for almost 20 years and which has the world's highest TB incidence. — 00:03:24
- 2024-06-18 · The Tea — John asks, not rhetorically, whether they can support two very long-term projects, and says he doesn't know. (unsure) — 00:03:53
- 2024-06-18 · The Tea — announcement: John: Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. — 00:03:53
- 2024-06-18 · The Tea — John doesn't want to undermine the Sierra Leone maternal work, but PIH calls comprehensive TB care the next big thing in global health equity. — 00:05:21
- 2024-06-18 · The Tea — John hopes they can do both well over time but doesn't know that they can; resources are limited, including money and attention. (unsure) — 00:06:14
- 2024-06-18 · The Tea — John thinks PIH is right that someone must prove comprehensive TB care can work even in impoverished communities where TB is rampant. — 00:06:14
- 2024-10-30 · Sipping the Tea with Hank — John says Lesotho is currently the epicenter of the world's TB crisis. — 00:02:27
- 2024-11-19 · Let's Talk about Money — John believes the Lesotho tuberculosis project can make a huge difference there and globally, by proving that investing in tuberculosis drives rates down dramatically and quickly. — 00:03:26
- 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — announcement: John explains where purchases go: Keats & Co. coffee and tea supports TB care in Lesotho; socks, underwear and Sun Basin Soap support the Maternal Center of Excellence; EcoGeek supports the Coral Reef Alliance. — 00:24:21