Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023)
project history · status: running · last event: milestone (2026-09-04)
Parts: John asks viewers to buy Sun Basin Soap, whose profit goes to charity (2023)
Told alongside: Hank asks viewers to buy Good Store's Mother's Day bundle (2025) · Awesome Socks Club: monthly sock subscription (2016) · Awesome Coffee Club: the brothers' coffee subscription for charity (2022) · Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024)
About: Sun Basin Soap, Botanie
| date | event | what | video |
|---|---|---|---|
| 2023-04-28 | launched | Hank launches Sun Basin Soap, a brand made with Botanie and sold by subscription, with all profit going to charity. | I Discovered a Soap Secret 00:01:05 |
| 2023-08-29 | looked back | Starting Sun Basin Soap posed a problem: how an internet company conveys how a soap smells and feels; there is a sample pack of all five soaps. | Breaking News: CEO Demoted 00:00:45 |
| 2023-11-28 | milestone | For people who love getting clean John recommends the Viridian Sun bath box he designed for Sun Basin Soap: a Pacific Northwest candle, his three favorite soaps, a bath bomb and bath salts. | John's (Mostly Book) Holiday Gift Recommendations 00:02:26 |
| 2023-12-01 | looked back | Looking for other subscriptions, they found ethically sourced coffee and started soaps with Sun Basin Soap, a local private-label maker; more subscriptions such as tea will follow. | It's OK if you think less of me after this! 00:03:45 |
| 2024-08-09 | milestone | Hank and Katherine created Garden Party, a seasonal summer soap inspired by the Pimm's Cup, which they both love; there is no official tie to the Pimm's brand. | Why isn't This Illegal? 00:05:17 |
| 2024-11-19 | milestone | Between soap and shampoo bars, Sun Basin Soap has netted $82,000 this year (2024) so far: much less than the socks, but growing. | Let's Talk about Money 00:02:16 |
| 2025-03-11 | looked back | John says Hank's ideas the Awesome Socks Club and Sun Basin Soap have raised millions of dollars for a Maternal Center of Excellence in Sierra Leone. | Hank Green's Brother 00:00:49 |
| 2025-04-18 | milestone | Hank asks John, and viewers, to buy the discounted Good Store Mother's Day bundle (Keats & Co. Evensong Chai, a Sun Basin citrus candle, Garden Party soap, hand balm) before Monday so it ships in time. | I Still Don't Have Cancer (and I'm Still Scared) 00:06:37 |
| 2025-04-18 | milestone | Hank says the Sun Basin Soap Mother's Day Bundle is a $62 value for $50. | This one's for your mom 00:23:02 |
| 2025-05-13 | milestone | John says Good.Store's Awesome Socks Club and Sun Basin Soap together have raised $10 million for the Maternal Center of Excellence project. | I Have the BEST News 00:00:58 |
| 2025-11-11 | milestone | John presents Good Store's holiday bundles in three categories: socks and Sun Basin soap, candles and bath bombs fund the MCOE; coffee and tea fight TB; EcoGeek products fund the Coral Reef Alliance. | John's Annual Psychophysical Decline 00:03:34 |
| 2025-11-24 | milestone | John says Sun Basin Soap, their soap and shampoo bar company, now also sells bath bombs and candles, including a citrus and clary sage bath bomb. | Good Store Holiday Gift Guide LIVE with Hank and John 00:09:14 |
| 2026-05-05 | milestone | For Hank's birthday John offers the year's best deal on Sun Basin Soap, all profit going to the Maternal Center of Excellence, with deals linked in the description. | Noted Brother Hank Green 00:04:02 |
| 2026-09-01 | milestone | Sun Basin Soap releases Memory, a soap made to evoke John's boarding-school dorm smell, and new conditioner bars. | You Can't Go Home Again, but I Tried video description |
| 2026-09-04 | milestone | Hank announces that Sun Basin Soap now has facial soap and shave soap and new branding stamped on the bar. | This is a Terrible Idea… 00:03:24 |
What is said about it
22 statements, by date (the events above are the turns of the thread; these are the details).
- 2023-04-28 · I Discovered a Soap Secret — announcement: Hank announces that after more than a year of talks with Botanie, his team is creating its own brand, Sun Basin Soap. — 00:01:05
- 2023-04-28 · I Discovered a Soap Secret — Hank says Botanie knows a great deal about soap: which oils clean while moisturizing and how to source the best ingredients. — 00:01:13
- 2023-04-28 · I Discovered a Soap Secret — Hank says that because Sun Basin skips fancy marketing, its soap costs less than the brands that work with Botanie. — 00:01:37
- 2023-04-28 · I Discovered a Soap Secret — announcement: Hank says viewers can order a sample pack of all five current fragrances, each with different exfoliants and scents. — 00:01:44
- 2023-04-28 · I Discovered a Soap Secret — Hank says everyone at the office has a different favourite, and his is probably Navigator, which he sums up in one word as clean. (hedged) — 00:01:52
- 2023-04-28 · I Discovered a Soap Secret — Hank says one of the best parts of Sun Basin is its product descriptions, and reads Navigator's lyrical, impressionistic description aloud. (playful) — 00:01:58
- 2023-04-28 · I Discovered a Soap Secret — announcement: Hank explains subscriptions: every one, two or three months, for one, two, three or six bars, with bulk orders cheaper per bar because bulk lowers costs. — 00:02:23
- 2023-04-28 · I Discovered a Soap Secret — announcement: Hank says domestic shipping is $4 regardless of order size and subscriptions can be cancelled at any time. — 00:02:41
- 2023-04-28 · I Discovered a Soap Secret — Hank says he loves the soap, has used it for years, and it is made in the mountains of Montana by people who care about their impact on the world. — 00:02:47
- 2023-08-29 · Breaking News: CEO Demoted — John credits DFTBA's Zoe Ryder with brilliant soap descriptions, e.g. unscented Enigma as the liminal air of a spring evening and tangerine-sage Trailblazer as an unseen curve in a winding trail. — 00:01:14
- 2023-08-29 · Breaking News: CEO Demoted — John asks whether nailing a soap's description that way is copywriting or poetry, and answers that it is both. (playful) — 00:01:57
- 2023-08-29 · Breaking News: CEO Demoted — ask: John: As his last act as CEO, John encourages viewers to buy Sun Basin Soap, which he calls truly the best soap. — 00:02:26
- 2023-08-29 · Breaking News: CEO Demoted — John presents two more soaps: lightly exfoliating Navigator with Japanese peppermint, and Daydreamer, which Zoe describes as settling ice clinking in a glass of lemonade. — 00:02:55
- 2023-08-29 · Breaking News: CEO Demoted — ask: John: For the last time as CEO, John asks viewers to buy the soap, coffee and socks, noting that 100% of the profit goes to charity. — 00:03:24
- 2023-11-28 · John's (Mostly Book) Holiday Gift Recommendations — ask: John tells Hank what he wants: another Viridian Sun bath box, sent to his house and wrapped by Hank, on Christmas Day. (playful) — 00:03:50
- 2024-08-09 · Why isn't This Illegal? — Hank says Sun Basin Soap is the product growing most organically, with customers coming back over and over. — 00:04:47
- 2024-08-09 · Why isn't This Illegal? — Hank says the soaps use all-natural ingredients and fully biodegradable packaging, and all profit goes to charity. — 00:05:46
- 2024-11-19 · Let's Talk about Money — John: Sun Basin Soap has an immense cult following: its buyers love it, almost every customer stays a customer, and people use a lot of soap. — 00:02:25
- 2025-04-18 · I Still Don't Have Cancer (and I'm Still Scared) — Hank: Reading the bundle's postcard, Hank says Sun Basin Soap donates 100% of its profit to the Maternal Center of Excellence in Sierra Leone, in a region with one of the world's highest maternal mortality rates. — 00:05:48 · also in: This one's for your mom
- 2025-04-18 · I Still Don't Have Cancer (and I'm Still Scared) — Hank says the Garden Party soap was designed by him and Katherine, who is also a mom. — 00:06:37
- 2025-04-18 · This one's for your mom — Hank says he and Katherine designed the Garden Party soap scent together, based on their favorite cocktail, the Pimm's Cup. — 00:05:25
- 2025-05-13 · I Have the BEST News — ask: John invites anyone in the market for socks or soap that save lives while warming feet and cleaning bodies to check out Good.Store. (playful) — 00:00:58