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I Discovered a Soap Secret

2023-04-28 · announcement · Hank · 3:01 · watch on YouTube

Topic: Projects (also: Economics) · mode: Announcements · tags: self promotion

Hank reveals that a building in his hometown, once part of a lumber mill, houses Botanie, a secretive soap maker for organic luxury brands, and launches Sun Basin Soap, made with Botanie, sold by subscription at good.store, with all profit going to charity.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — The secret soap factory in Hank's hometown: Botanie makes soap for luxury brands that keep it hidden

  • ★★ Hank says that a couple of years ago he learned that a warehouse in his hometown, once part of a lumber mill, makes soap for organic luxury beauty brands he cannot name. — 00:00:03
  • ★★ Hank explains that because great soap is hard to make, soap companies work with suppliers. — 00:00:15
  • ★★ Hank says a company wanting amazing, delicious-smelling, fully organic soap has a good chance of ending up working with Botanie. — 00:00:29
  • ★★ Hank finds it fascinating that two fancy soaps from different brands marketed to different people, and one at a farmer's market, could all be made in this one building. — 00:00:33
  • ★★ Hank says Botanie's client list is very secret because companies want buyers to imagine the soap simply came into being from their own perfect vision. — 00:00:47

00:00:58 — Launch of Sun Basin Soap with Botanie: charity profits, fragrances, product descriptions, subscription terms, good.store

  • ★★★ Hank announces that after more than a year of talks with Botanie, his team is creating its own brand, Sun Basin Soap. — 00:01:05 · Sun Basin Soap
  • ★ Hank says Botanie knows a great deal about soap: which oils clean while moisturizing and how to source the best ingredients. — 00:01:13
  • ★★★ Hank says the Sun Basin Soap Club donates all of its profit to charity. — 00:01:33 · Sun Basin Soap
  • ★★ Hank says that because Sun Basin skips fancy marketing, its soap costs less than the brands that work with Botanie. — 00:01:37 · Sun Basin Soap
  • ★★ Hank says viewers can order a sample pack of all five current fragrances, each with different exfoliants and scents. — 00:01:44 · Sun Basin Soap
  • ★ Hank says everyone at the office has a different favourite, and his is probably Navigator, which he sums up in one word as clean. (hedged) — 00:01:52 · Sun Basin Soap
  • ★★ Hank says one of the best parts of Sun Basin is its product descriptions, and reads Navigator's lyrical, impressionistic description aloud. (playful) — 00:01:58 · Sun Basin Soap
  • ★ Hank says the Navigator description was not written by an artificial intelligence. (playful) — 00:02:20
  • ★★ Hank explains subscriptions: every one, two or three months, for one, two, three or six bars, with bulk orders cheaper per bar because bulk lowers costs. — 00:02:23 · Sun Basin Soap
  • ★★ Hank says that on average a well-drained bar of soap lasts about a month for a person who showers once a day. — 00:02:35
  • ★★ Hank says domestic shipping is $4 regardless of order size and subscriptions can be cancelled at any time. — 00:02:41 · Sun Basin Soap
  • ★★ Hank says he loves the soap, has used it for years, and it is made in the mountains of Montana by people who care about their impact on the world. — 00:02:47 · Sun Basin Soap, Montana
  • ★★ Hank invites viewers to check out Sun Basin Soap at good.store. — 00:02:55 · Sun Basin Soap, Good Store

In the description and comments

  • ★★ In a channel comment John teases that Hank is bad at promotional comments and urges viewers to get Sun Basin Soap at good.store, which gives 100% of its profits to charity. (playful) — creator comment · Sun Basin Soap, Good Store

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Botanie · Sun Basin Soap

Also: artificial intelligence · Charity (practice) · Good Store · Montana

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