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Good Store: the brothers' store and subscription box at good.store giving all profit to charity (2023)

project history · status: running · last event: milestone (2026-04-14)

Good Store is the brothers' store at good.store, which gives all its profit to charity. Hank launched it in December 2023, bringing together the coffee and soap subscriptions. By 2026 it had donated over $11.5 million, much of it to fight maternal and child mortality in Sierra Leone.

Parts: Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023) · Hank's Cancer Socks: socks Hank designed during chemo, sold at good.store to fund cancer-treatment access (2023) · Hank asks viewers to sign up for the Good.Store newsletter to join the Good Store Founders Club (2023) · Hank: Good Store's holiday stock will sell out before December 8 (2023) · John: keeping up the growth of the brothers' merch-project charity donations will be really challenging (2024) · Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) · Hank asks viewers to post photos of their awesome socks on adventures, tagging thegood.store or #rockyoursocks (2024) · Hank (with Zoe): review viewers' sock photos next week (2024) · EcoGeek relaunch: Hank and DFTBA's eco-conscious cleaning-supply subscription, profits to the Coral Reef Alliance (2025) · Hank asks viewers to buy Good Store's Mother's Day bundle (2025) · Hank asks viewers to buy discounted mystery socks at good.store with the code LOOKATTHISGRAPH (2025) · The brothers ask viewers to buy Mother's Day presents at Good Store (2026)

Told alongside: Awesome Coffee Club: the brothers' coffee subscription for charity (2022) · Awesome Socks Club: monthly sock subscription (2016) · Maternal Center of Excellence: the brothers' Partners In Health project in Sierra Leone (2019)

About: Good Store

date event what video
2023-04-28 milestone In a channel comment John teases that Hank is bad at promotional comments and urges viewers to get Sun Basin Soap at good.store, which gives 100% of its profits to charity. (playful) I Discovered a Soap Secret creator comment
2023-08-29 milestone The description says all the clubs are now part of the brothers' new project Good Store, where you can subscribe to a better world. Breaking News: CEO Demoted video description
2023-12-01 looked back Hank recalls buying the domain good.store around 2016 and sitting on it for years without knowing what it was for. It's OK if you think less of me after this! 00:02:07
2023-12-01 launched Hank welcomes viewers to the Good Store, bringing the coffee, soap and future subscriptions together in one box. It's OK if you think less of me after this! 00:04:14
2023-12-01 announced To recognize Nerdfighteria's role, Good Store will have a Founders Club, not ready yet, for contributing ideas, early access, testing and discounts, built over the next few months. It's OK if you think less of me after this! 00:07:21
2024-01-16 milestone Across all their merch projects the brothers donated about $268,000 in 2019 and $598,000 in 2020, then, after a huge jump, almost $3.5 million in 2023 alone. The Bank of Nerdfighteria 00:00:57
2024-04-12 milestone Hank says Good Store relaunched this week (week of 8 April 2024) with a new website design and a new logo he finds cute, including its little friend Dot. Feeling Like a Failure (During an Eclipse) 00:04:13
2024-05-28 milestone John says Good Store has raised over $7.5 million to reduce maternal and child mortality in Sierra Leone. A Midlife Crisis 00:01:27
2024-06-18 rule change Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. The Tea 00:03:53
2024-10-30 milestone John says Good Store has donated over $8 million to support stronger maternal health and tuberculosis care. Sipping the Tea with Hank 00:36:58
2024-11-03 milestone Hank says Good Store is now a fairly big company doing well, donated millions of dollars to charity last year (2023) and will this year (2024), but its growth has slowed. Hank's very messy post-cancer year of mistakes, meaning… 00:09:21
2024-11-05 milestone John says Good Store has donated over $8 million to support stronger healthcare systems. Why Do I Still Make YouTube Videos? 00:04:23
2024-11-13 milestone John says they started Good Store to raise money for charity, and so far in 2024 it has donated $1.25 million. Some New Things… 00:24:40
2024-11-19 milestone Good Store's total donations for 2024 so far are just over $1.25 million. Let's Talk about Money 00:03:40
2024-11-19 looked back John thanks Hank for coming up with the weird idea of Good Store, Newman's Own for inspiring it, and everyone who has shopped there over the years. Let's Talk about Money 00:04:56
2025-04-18 milestone Hank announces that Good Store now sells prepaid subscriptions: you pay once for six months (or 12), they then stop, which makes them good gifts. This one's for your mom 00:28:28
2025-05-13 milestone John says Good.Store's Awesome Socks Club and Sun Basin Soap together have raised $10 million for the Maternal Center of Excellence project. I Have the BEST News 00:00:58
2025-08-08 looked back Hank says Good Store worked with its sock makers on a test line of underwear, with many viewers as its guinea pigs. I'm Glad I Ignored That Billionaire 00:01:32
2025-08-08 milestone Hank announces that MeUndies is partnering with Good Store: designs by independent artists as in the Awesome Socks Club, on high-quality boxer shorts. I'm Glad I Ignored That Billionaire 00:02:30
2025-11-11 milestone John says Good Store, another way to support Partners In Health and the Coral Reef Alliance, raised about $10 million over the last five years to fight maternal and child mortality in Sierra Leone. John's Annual Psychophysical Decline 00:03:04
2025-11-24 looked back Hank recalls buying the good.store URL years ago, knowing he would eventually use it, and hoping it would become what it has become. Good Store Holiday Gift Guide LIVE with Hank and John 00:10:38
2025-11-24 milestone John says Good Store has donated over $11 million to charity, though in its first year or two it donated less than a million dollars. Good Store Holiday Gift Guide LIVE with Hank and John 00:11:29
2025-12-09 looked back John says a Hank invention (Good Store, named in a lost passage) has for several years donated millions of dollars a year to charity by selling socks, coffee and other things, like Newman's Own. Hank Green, from A to Z 00:01:29
2026-02-20 looked back Hank says they started the Awesome Socks Club and then Good Store, which gives all its profit to charity, much of it to this effort. What We Actually Did. 00:02:26
2026-03-06 looked back Hank reminds viewers that the Maternal Center of Excellence has opened and was funded in part by Good.Store. How Do You Create When You Don't Feel Safe 00:06:18
2026-04-14 milestone John says Good Store, Hank's idea for a store giving 100% of profit to charity, has donated over $11.5 million, supporting everything from ambulance services to the NICU. Babies. Babies. Babies. 00:03:53

What is said about it

70 statements, by date (the events above are the turns of the thread; these are the details).

  • 2023-04-28 · I Discovered a Soap Secret — ask: Hank invites viewers to check out Sun Basin Soap at good.store. — 00:02:55
  • 2023-09-05 · I Ain't Even Here, Sergeant. I'm in Cheyenne, Wyoming. — recommendation: The description's p.s. asks viewers to subscribe to a better world at good.store. — video description
  • 2023-11-10 · My Final Chemo Secret — ask: Hank: Calling the socks an excellent gift, Hank asks viewers to get them at good.store, via the description link, or by googling Hank's Cancer Socks. — 00:03:51
  • 2023-11-17 · WHAT AM I DOING — ask: Hank tells viewers outside the US that today is the last day for standard shipping guaranteed by Christmas on the socks, Good.Store, Complexly calendars, DFTBA.com, McElroyMerch.com and the Dropout TV Store. — 00:01:05
  • 2023-11-17 · WHAT AM I DOING — announcement: Hank says Good.Store holiday boxes cost $25 to $99, and all Good.Store products donate 100% of their profit to making the world better and more equitable. — 00:05:50
  • 2023-11-24 · It Wasn't Supposed to be Thanksgiving Yesterday — announcement: Hank says Good.Store already donates 100% of its profit to charity, so no Black Friday discount code is needed. — 00:03:29
  • 2023-11-24 · It Wasn't Supposed to be Thanksgiving Yesterday — ask: Hank says Good.Store also offers the Awesome Coffee Club and Sun Basin Soap, whose holiday boxes he plugs. — 00:03:48
  • 2023-11-24 · It Wasn't Supposed to be Thanksgiving Yesterday — announcement: Hank says Sun Basin Soap's holiday boxes cost $25 to $99, and Good.Store orders over $75 ship free. — 00:03:53
  • 2023-12-01 · It's OK if you think less of me after this! — announcement: Hank: Rather than separate boxes for each subscription, things can be sent together in one box: Hank welcomes viewers to the Good Store. — 00:04:14
  • 2023-12-08 · Did Natural Cancer Treatments Save My Life? — announcement: Hank says the same Christmas Eve shipping deadline applies to everything at good.store and dftba.com for US buyers; for international orders all bets are off. — 00:06:23
  • 2024-03-22 · The Internet Needs to Change — Hank loves the good parts of his work (Good Store, Project for Awesome, Crash Course, SciShow, Dear Hank and John) but also loves the slot machine. — 00:01:13
  • 2024-04-26 · One Year Out. — Hank says that today only the first pair of socks from the Awesome Socks Club costs $5 with free shipping, and that 100% of the profit from it and everything at good.store goes to decrease maternal and child mortality in Sierra Leone. — 00:03:52
  • 2024-04-26 · One Year Out. — announcement: Hank: The sock says it is taking over Instagram, TikTok and YouTube Shorts for five days, at Hank's insistence, on the Good Store accounts linked in the description. (playful) — 00:04:03
  • 2024-07-05 · Should I Run for President?? — ask: Hank asks viewers taking their awesome socks on an adventure this weekend to photograph them and tag thegood.store on social media or DM it, using the hashtag #Rockyoursox. — 00:03:28
  • 2024-08-09 · Why isn't This Illegal? — ask: The description invites viewers to subscribe to, or just buy, Katherine and Hank's new seasonal soap at Good.Store. — video description
  • 2024-08-09 · Why isn't This Illegal? — Hank says Good Store would never do that: subscribers log in, manage everything in one place, skip orders or cancel with a big button. — 00:04:18
  • 2024-08-09 · Why isn't This Illegal? — Hank says the subscription management service behind Good Store hid the cancel button in tiny print, and the Good Store team made them make it big. — 00:04:18
  • 2024-08-09 · Why isn't This Illegal? — Hank says Good Store makes it easy to do what customers want because its incentive is a good long-term relationship, not locking people in for one extra month. — 00:04:47
  • 2024-08-09 · Why isn't This Illegal? — announcement: Hank plugs a Garden Party and Dew Drop shampoo bar bundle, cheaper subscriptions, code WELCOME25 for 25% off a first subscription order, and free subscription shipping. — 00:05:46
  • 2024-11-01 · Working Through a Crisis with My Brother — Hank says understanding the landscape matters to helping run Complexly, growing Good Store and caring for Nerdfighteria, and he feels it falling through his fingers. — 00:03:20
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank sees Good Store as no different from Logan Paul's Prime except in values; he doesn't know what Prime is about beyond energy-drink vibes. — 00:08:25
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank: Rather than just a great product, Hank wants a different model: whether an e-commerce company can give all its profit away fascinates him, and he can't not do it. — 00:09:21
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank asks how hard he can lean on his credibility and relationship with the audience to grow Good Store without it feeling bad to people who can't spend money. — 00:09:52
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank believes in all of it: Good Store would do tremendous good even at its current size, Complexly, Study Hall lowering barriers to education, and SciShow's science communication. — 00:10:57
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank: As Prime became a brand beyond Logan Paul and KSI, Hank wants the community to feel on a quest together, supportive of Good Store even when not buying. — 00:11:59
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank: Good Store's artisan coffee is more expensive, so not everybody should buy it; buy coffee that suits your finances, and nobody should feel excluded for not spending. — 00:12:26
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank: One stress is how much he can ask the audience to join building Good Store into a big charity giver without feeling forced, since it is built together. — 00:16:38
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank feels fine making money from his cancer book, which he made himself from his cancer and science communication experience, unlike shared projects like Good Store. — 00:16:38
  • 2024-11-08 · These Maps are Lying (if you let them) — Hank says he often responds to situations like this with work, and this week (week of 4 November 2024) made a very dumb tea quiz to help people pick a Good Store tea. — 00:05:49
  • 2024-11-08 · These Maps are Lying (if you let them) — recommendation: Hank assures viewers the quiz is silly, their tea is magnificently good, and it makes a good present; Good Store also has a gift quiz he did not make. (playful) — 00:06:18
  • 2024-11-12 · BELIEVE: The Jimmy Glass Story — ask: John: In a mid-roll Good Store did not pay for, John recommends Good Store, which gives all its profit to charity, for holiday gifts: boxes of tea, coffee, socks and soap. — 00:01:56
  • 2024-11-19 · Let's Talk about Money — announcement: John says that income is what lets the brothers run Good Store and donate 100% of its profit to charity; he will report how much that profit is and whom it benefits. — 00:00:16
  • 2024-11-19 · Let's Talk about Money — John: Since it started, Good Store has raised almost $9 million to support stronger health care systems in impoverished communities. — 00:04:34
  • 2024-11-29 · I am Grateful for My Worry — ask: The description gives the Good.Store coupon code Save25 for 25% off everything through the weekend, the biggest discount of the year. — video description
  • 2024-11-29 · I am Grateful for My Worry — ask: Hank asks viewers to do the rest of their shopping at good.store, 25% off everything this weekend with free shipping over $59, the best deals of the year. — 00:01:11
  • 2024-11-29 · I am Grateful for My Worry — Hank worries about the community, his health, the DFTBA, Good Store and Complexly teams, meeting obligations to Partners In Health, and how all this relies on their reputations. — 00:02:09
  • 2024-12-02 · John, You're Doing Great — ask: The description asks viewers to buy Good Store gift cards at 25% off and give them away throughout the rest of the year. — video description
  • 2024-12-02 · John, You're Doing Great — ask: Hank says Monday is the last chance to use the SAVE25 code for 25% off everything at good.store. — 00:01:35
  • 2024-12-02 · John, You're Doing Great — announcement: Hank lists Good Store goods: the Dot's Day Out puzzle, plastic-free shampoo bars, good-smelling soaps, stationery printed in Missoula, Montana, and tea and coffee. — 00:01:35
  • 2024-12-02 · John, You're Doing Great — announcement: Hank says this is Good Store's biggest discount of the holiday season, and tomorrow is too late to use it. — 00:02:04
  • 2024-12-20 · Fine, I'll Talk About the Drones… — announcement: The description gives coupon code StrangeCloud at good.store for 10% off any gift card. — video description
  • 2025-01-24 · Am I OK? — Hank is a huge fan of what the teams at DFTBA, Good Store and Complexly do and feels lucky to be involved. — 00:03:59
  • 2025-04-18 · I Still Don't Have Cancer (and I'm Still Scared) — ask: Hank asks John, and viewers, to buy the discounted Good Store Mother's Day bundle (Keats & Co. Evensong Chai, a Sun Basin citrus candle, Garden Party soap, hand balm) before Monday so it ships in time. — 00:06:37
  • 2025-05-13 · I Have the BEST News — ask: John invites anyone in the market for socks or soap that save lives while warming feet and cleaning bodies to check out Good.Store. (playful) — 00:00:58
  • 2025-06-06 · The Secret Inside my MIT Commencement Speech — Hank says he represents more than himself: the people at Crash Course, Study Hall, SciShow and Good Store, the community that is the only reason any of it happened, science communication and John. — 00:00:29
  • 2025-06-13 · Moving to Hope from Hopelessness (3 ways) — Hank says about a third of the money was raised by Partners In Health, a third donated directly by the community, one-time or recurring, and the final third mostly Good Store profits. — 00:07:18
  • 2025-08-05 · ONE TAKE JOHNNY — John says he and Hank are, by accident, wearing the exact same Good Store socks. — 00:01:51
  • 2025-08-05 · ONE TAKE JOHNNY — Hank lists their week: a Good Store photo shoot, talks with DFTBA, making Vlogbrothers and Quadragocon events. — 00:04:41
  • 2025-08-12 · On Balance — ask: The description asks viewers to get the brothers' underwear through the Awesome Undies Club monthly subscription at Good Store. — video description
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — John says he needs no chill vibes in 2025: in the morning he needs a rocket ship, coffee, specifically Keats & Co.'s Octavia Blend, available at good.store. (playful) — 00:02:26
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — John says that in Nerdfighteria and adjacent spaces coffee is more popular than tea, since good.store has more coffee subscribers than tea subscribers. — 00:02:26
  • 2025-09-30 · WHO ARE WE AND WHAT ARE WE DOING — Hank lists such things: VidCon, The Lizzie Bennet Diaries, Crash Course, SciShow, Complexly, DFTBA.com selling merch for many creators, and Good.Store donating its profit to charity. — 00:03:24
  • 2025-10-31 · We Did It… — ask: The description invites viewers who want great stuff to buy it at good.store, where all profit goes to charity. — video description
  • 2025-10-31 · We Did It… — Hank says the money came from hundreds of thousands of sock sales, dozens of major gifts, a store that donates its profit, and many Nerdfighters giving once or monthly. — 00:05:47
  • 2025-11-07 · Filming at Space Center Houston, Hank tells John that the video he made replying to… — announcement: The description notes Good Store orders automatically get tiered discounts (10% over $50, 15% over $75, 20% over $100) with no coupon code. — video description
  • 2025-11-28 · Three Things! (Wait, no, actually four...) — announcement: Hank announces Good Store's four-day Black Friday to Cyber Monday sale, as always its biggest discount of the year, with profits donated to charity. — 00:01:21
  • 2025-11-28 · Three Things! (Wait, no, actually four...) — ask: Hank asks viewers to order now, since Good Store likes to get orders early to ship them in time. — 00:01:54
  • 2025-12-12 · The Economics of a YouTube White Noise Video — announcement: Hank says orders placed now from Good Store or DFTBA.com will probably, though not guaranteed, arrive by Christmas or the end of Hanukkah. (hedged) — 00:04:54
  • 2026-02-13 · Why Isn't Everybody a Nonprofit?! — Hank says Good Store donates all its profit to charity but sells socks, which is not an exempt purpose, so it must be a for-profit that pays tax and then donates; they would love it to be a nonprofit. — 00:07:47
  • 2026-04-17 · Something Awaits For Me in the Divine for Resisting — ask: Hank reminds viewers that the window to order a Mother's Day present online is getting short, with deals for any mom at Good Store. — 00:03:27
  • 2026-04-28 · What I Can't Show You — ask: The description asks viewers to support the project directly at pih.org/hankandjohn or through Good Store. — video description
  • 2026-05-01 · Despair is Not Wisdom — Hank says it is less true in one place because of the work of this community, the people at DFTBA.com and the Good Store partners. — 00:01:27
  • 2026-05-05 · Noted Brother Hank Green — ask: The description offers any bar of Sun Basin Soap for $5 at Good Store with the code thankshank. — video description
  • 2026-07-03 · Why I Didn't Buy TED — Hank says just understanding TED would have been a huge job on top of his others: Good Store, DFTBA, Complexly's giant transition to a nonprofit, videos, podcasts and family. — 00:04:22
  • 2026-09-01 · You Can't Go Home Again, but I Tried — John: Remembering he knows people who turn smells into language, John called LJ, CEO of Good Store, to connect him with the makers of their soap. — 00:02:20
  • 2026-09-01 · You Can't Go Home Again, but I Tried — John says he and Hank are unpaid interns for Good Store, a coffee, tea, socks, underwear, cleaning-supplies, soap and shampoo company. (playful) — 00:02:35
  • 2026-09-01 · You Can't Go Home Again, but I Tried — John says Good Store donates 100% of its profit to charity. — 00:03:10
  • 2026-09-01 · You Can't Go Home Again, but I Tried — ask: John urges viewers to get their soap, shampoo and now conditioner at Good Store. — 00:03:25
  • 2026-09-01 · You Can't Go Home Again, but I Tried — John says that if he lives another 30 years and Good Store still makes the soap the same way, he will be able to smell his present. (hedged) — 00:04:20
  • 2026-09-04 · This is a Terrible Idea… — sponsor: Hank announces a mid-roll in a Vlogbrothers video: it is brought to you by Good.Store, a store whose profit all goes to charity. — 00:02:26