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Good Store

project · in 68 videos (2023–2026)

The brothers' online store at good.store, opened to viewers in 2023, which sells socks, soap, undies and other goods and gives all its profit to charity. Its money goes to maternal and infant care in Sierra Leone and tuberculosis care in Lesotho; by 2026 it had donated over $11.5 million and was the biggest donor to the Maternal Center of Excellence.

Includes: EcoGeek, Awesome Socks Club, Sun Basin Soap, Hank's Cancer Socks, Keats & Co.

Videos by year: 2023: 9 · 2024: 22 · 2025: 23 · 2026: 14

Website: good.store

Threads

Also named in the threads: Bank of Nerdfighteria: the Nerdfighters' Kiva lending team · Dear Hank and John: the brothers' advice podcast (2015) · Awesome Socks Club: monthly sock subscription (2016) · Complexly: the brothers' production company, renamed from EcoGeek (2016) · Maternal Center of Excellence: the brothers' Partners In Health project in Sierra Leone (2019) · John asks viewers to donate to Partners In Health at pih.org/hankandjohn (2019) · Awesome Coffee Club: the brothers' coffee subscription for charity (2022) · Hank asks viewers to buy Complexly calendars at complexlycalendars.com (2022) · John asks viewers to buy Sun Basin Soap, whose profit goes to charity (2023) · Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023) · Hank's Cancer Socks: socks Hank designed during chemo, sold at good.store to fund cancer-treatment access (2023) · Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) · Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024)

Often together

What comes up in the same parts of the videos; the number is how many parts.

Sun Basin Soap (19) · Keats & Co. (12) · Hank's Cancer Socks (10) · Awesome Socks Club (21) · Maternal Center of Excellence (20) · Complexly (18) · Sierra Leone (22) · maternal death (13) · DFTBA Records (19) · tuberculosis (16)

What the videos say

The most important statements of each year; all statements.

2023

  • 2023-04-28 · I Discovered a Soap Secret — ask: In a channel comment John teases that Hank is bad at promotional comments and urges viewers to get Sun Basin Soap at good.store, which gives 100% of its profits to charity. (playful) — creator comment
  • 2023-11-10 · My Final Chemo Secret — announcement: Hank announces that 100% of the profit from the socks will go towards making cancer treatment more available to more people. — 00:02:53
    • Calling the socks an excellent gift, Hank asks viewers to get them at good.store, via the description link, or by googling Hank's Cancer Socks. — 00:03:51
  • 2023-11-28 · John's (Mostly Book) Holiday Gift Recommendations — ask: John's first non-book recommendation is Hank's Cancer Socks: great designs, super comfortable, with 100% of the profit going to expand access to cancer care worldwide. — 00:00:58
  • 2023-12-01 · It's OK if you think less of me after this! — announcement: Hank: Rather than separate boxes for each subscription, things can be sent together in one box: Hank welcomes viewers to the Good Store. — 00:04:14
    • Hank's goal, though he doesn't know if they'll ever reach it, is to beat Newman's Own, as companies compete for market share and profit. — 00:04:55
    • Hank says the store is full of holiday specials and bundles, his cancer socks, bath boxes and coffee boxes, which make great gifts for loved ones or yourself. — 00:05:53
    • Hank says such a business also needs a foundation, as Newman's Own had: Good Store's success wouldn't be possible without this community, though it is already bigger. — 00:07:21
    • To recognize Nerdfighteria's role, Good Store will have a Founders Club, not ready yet, for contributing ideas, early access, testing and discounts, built over the next few months. — 00:07:21
    • Hank asks those interested in the Founders Club to sign up for the Good.Store newsletter linked at the top of the description; they'll be in touch early next year (2024). — 00:07:50
  • 2023-12-08 · Did Natural Cancer Treatments Save My Life? — ask: Hank says the socks will be available for a long time, but today is the last day for standard shipping guaranteed by Christmas Eve, so buy gifts now. — 00:06:09
    • Hank says the same Christmas Eve shipping deadline applies to everything at good.store and dftba.com for US buyers; for international orders all bets are off. — 00:06:23
  • …and 20 statements more in 2023 — all statements of 2023

2024

  • 2024-01-16 · The Bank of Nerdfighteria — John: Across all their merch projects the brothers donated about $268,000 in 2019 and $598,000 in 2020, then, after a huge jump, almost $3.5 million in 2023 alone. — 00:00:57
    • Supposing Nerdfighteria's share of that change were 20%, John reckons advocacy created a bigger financial win for global health equity than Good Store and the Project for Awesome combined. (speculative) — 00:04:42
  • 2024-04-12 · Feeling Like a Failure (During an Eclipse) — Hank: Outsiders may think Good Store, Crash Course or the iPhone are inevitable, but from inside, with Nerdfighteria supporting them and people at DFTBA and Complexly working on them, they exist through sheer force of will. — 00:04:42
  • 2024-06-18 · The Tea — announcement: John: Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. — 00:03:53
  • 2024-10-30 · Sipping the Tea with Hank — John says all money Good Store makes goes either to stronger maternal and infant care in Sierra Leone or to better tuberculosis care in Lesotho. — 00:02:27
  • 2024-11-03 · Hank's very messy post-cancer year of mistakes, meaning… — Hank says Good Store is now a fairly big company doing well, donated millions of dollars to charity last year (2023) and will this year (2024), but its growth has slowed. — 00:09:21
  • 2024-11-05 · Why Do I Still Make YouTube Videos? — John says Crash Course has helped educate hundreds of millions of people and Good Store has donated over $8 million to support stronger healthcare systems. — 00:04:23
  • 2024-11-13 · Some New Things… — John says they started Good Store to raise money for charity, and so far in 2024 it has donated $1.25 million. — 00:24:40
  • 2024-11-19 · Let's Talk about Money — John: Good Store's total donations for 2024 so far are just over $1.25 million. — 00:03:40
    • Since it started, Good Store has raised almost $9 million to support stronger health care systems in impoverished communities. — 00:04:34
  • 2024-11-29 · I am Grateful for My Worry — Hank is grateful that many people want the brothers' weird ideas to succeed: free educational videos for anyone online, and socks, coffee, soap and tea with all profit to charity. — 00:00:41
  • 2024-12-02 · John, You're Doing Great — ask: Hank says Monday is the last chance to use the SAVE25 code for 25% off everything at good.store. — 00:01:35
  • …and 75 statements more in 2024 — all statements of 2024

Also named in: The world will change.

2025

  • 2025-01-24 · Am I OK? — Hank says those projects were incubated in Nerdfighteria and grew from its values; their energy to exist and continue comes from this small community that has done really big things. — 00:03:59
  • 2025-03-11 · Hank Green's Brother — announcement: John announces Hank is relaunching EcoGeek, no longer a blog but a subscription service for home cleaning products for eco-conscious homes. — 00:01:41
    • John says EcoGeek launches today and 100% of its profits go to the Coral Reef Alliance in support of its Maui Watershed Project. — 00:02:08
  • 2025-04-18 · This one's for your mom — announcement: Hank announces that Good Store now sells prepaid subscriptions: you pay once for six months (or 12), they then stop, which makes them good gifts. — 00:28:28
  • 2025-06-20 · 'Influencer' Must Die. — Hank: Asked by a press outlet for the biggest misconception about online video, Hank said everyone thinks it is a business but it is a craft; what he does as a YouTuber, not as a company head, is a craft. — 00:00:38
  • 2025-08-08 · I'm Glad I Ignored That Billionaire — Hank says Good Store worked with its sock makers on a test line of underwear, with many viewers as its guinea pigs. — 00:01:32
  • 2025-09-09 · Sorry, Hank, but Coffee Is Just Better — John says that in Nerdfighteria and adjacent spaces coffee is more popular than tea, since good.store has more coffee subscribers than tea subscribers. — 00:02:26
  • 2025-10-31 · We Did It… — Hank says the money came from hundreds of thousands of sock sales, dozens of major gifts, a store that donates its profit, and many Nerdfighters giving once or monthly. — 00:05:47
  • 2025-11-11 · John's Annual Psychophysical Decline — John says Good Store, another way to support Partners In Health and the Coral Reef Alliance, raised about $10 million over the last five years to fight maternal and child mortality in Sierra Leone. — 00:03:04
  • 2025-11-24 · Good Store Holiday Gift Guide LIVE with Hank and John — ask: John urges viewers to do their holiday shopping at Good Store, where 100% of the profit goes to charity, instead of at Walmart, where the profit supports the Walton family. — 00:01:16
    • John says Good Store has donated over $11 million to charity, though in its first year or two it donated less than a million dollars. — 00:11:29
  • 2025-11-28 · Three Things! (Wait, no, actually four...) — announcement: Hank announces Good Store's four-day Black Friday to Cyber Monday sale, as always its biggest discount of the year, with profits donated to charity. — 00:01:21
  • …and 55 statements more in 2025 — all statements of 2025

2026

  • 2026-02-13 · Why Isn't Everybody a Nonprofit?! — Hank says Good Store donates all its profit to charity but sells socks, which is not an exempt purpose, so it must be a for-profit that pays tax and then donates; they would love it to be a nonprofit. — 00:07:47
  • 2026-02-13 · Project for Awesome 2026 Kickoff! — John says his Uncle Mike, famous in the family for using no unnecessary words, once wrote to the brothers after reading about Good Store in the Financial Times that what they were doing was really good. — 07:33:05
  • 2026-04-14 · Babies. Babies. Babies. — John says the single biggest donor to the Maternal Center of Excellence has been Good Store. — 00:03:24
    • John says Good Store, Hank's idea for a store giving 100% of profit to charity, has donated over $11.5 million, supporting everything from ambulance services to the NICU. — 00:03:53
    • John asks viewers to buy Good Store's new $50 Mother's Day gift box (tea, a tea strainer, soap, chocolates, lip balm) to raise the donations further. — 00:03:53
    • John says that without Good Store the Maternal Center of Excellence might still be under construction and those 500 babies might have fared very differently. (hedged) — 00:04:52
  • 2026-05-01 · Despair is Not Wisdom — Hank says it is less true in one place because of the work of this community, the people at DFTBA.com and the Good Store partners. — 00:01:27
  • 2026-05-05 · Noted Brother Hank Green — ask: The description offers any bar of Sun Basin Soap for $5 at Good Store with the code thankshank. — video description
  • 2026-09-01 · You Can't Go Home Again, but I Tried — John: Remembering he knows people who turn smells into language, John called LJ, CEO of Good Store, to connect him with the makers of their soap. — 00:02:20
    • John urges viewers to get their soap, shampoo and now conditioner at Good Store. — 00:03:25
    • John says that if he lives another 30 years and Good Store still makes the soap the same way, he will be able to smell his present. (hedged) — 00:04:20
  • 2026-10-30 · The Last Normal Year — ask: Hank asks viewers who want socks in the mail or as a gift to mark their calendars for the Awesome Socks Club window, which helps fund the Maternal Center of Excellence, since all Good Store profit goes to charity. — 00:08:55
  • …and 12 statements more in 2026 — all statements of 2026