Pretend You Don't Know This
2026-09-29 · letter vlog · Hank · 4:56 · watch on YouTube
Topic: Everyday life (also: Nerdfighteria) · mode: Personal essay · tags: calendar ritual, community lore, self promotion
Hank notes that love languages exist for romance but nothing similar for friendship, and argues that committing to a shared bit, like John's reply to his sneezes or Pizzamas itself, is a way friends honour each other; he then asks viewers to switch the video to its Klingon audio track.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Greeting; Hank promises to explain the guy on screen at the end
00:00:10 — Love languages have no friendship equivalent; committing to the bit (sneeze reply, Pizzamas) as a way friends honour each other
- ★★ Hank explains love languages: basically five ways people feel loved by a romantic partner (acts of service, physical touch, quality time, words of affirmation, receiving gifts). — 00:00:20
- ★ Hank says that when partners' love languages don't line up, especially if they don't understand how the other feels loved, it can cause real problems. — 00:00:29
- ★★ Hank has no idea how academically rigorous love languages are, but thinks the idea has some utility and has spread fairly well through society. — 00:00:40
- ★★★ Hank says there is nothing like love languages for friendship in the culture: we talk about being a good friend, not about it meaning different things to different people. (hedged) — 00:00:50
- ★★★ Hank says he and John are very good friends without perfect overlap, but one way both feel loved, connected and honoured as friends is bit commitment. — 00:01:10 · John Green, commit to the bit
- ★★ As an example of bit commitment, a way he and John honour their friendship, Hank says every time he sneezes in front of John, John says 'Oh God, what was that?' (playful) — 00:01:20 · John Green, commit to the bit
- ★ Hank mentions a bet the brothers made nearly ten years ago, about to come due, that they talk about all the time. — 00:01:27 · John Green
- ★★ Hank recalls they decided to upload a video every weekday of 2007 and relive that for two weeks every year in Pizzamas, not near Christmas and loosely based on pizza. — 00:01:30 · Brotherhood 2.0, YouTube, Pizzamas
- ★★ Hank says Pizzamas rests on a Nerdfighteria bit about John having a mustache for 20 minutes in 2008, and in 2026 they are still doing it. (playful) — 00:01:45 · Pizzamas, Nerdfighteria, John Green
- a number in question (slip of the tongue): "2008" — check against the recording (2009)
- ★★ Hank says bit commitment might fit the love languages as acts of service or quality time, but not really; he is not sure what it is. (hedged) — 00:01:56 · commit to the bit
- ★★★ Hank says committing to a bit is honouring an external construction the friends share that is neither of them. — 00:02:05 · commit to the bit, social construction
- ★★ Hank says the bit maybe takes up the space of religion, but he likes that, unlike a spiritual path, it isn't intrinsically important. (hedged) — 00:02:10 · commit to the bit
- ★★ Hank says the bit would vanish without people practising it: its existence rests solely on the brothers' shoulders and exists only in those committed to it. — 00:02:30 · commit to the bit
- ★★★ Hank says committing to the bit honours a friend by focusing on the thing that matters to both; the bit doesn't matter, it only matters because they matter. — 00:02:40 · commit to the bit, social construction
- ★★ Hank worries labelling it may do harm: committing to the bit should not be a friendship strategy but done for its own sake, out of commitment to the people involved. — 00:02:58 · commit to the bit
- ★★★ Hank says there is so much power in committing to keeping something alive with a person, even more so when the thing is inconsequential. — 00:03:15 · commit to the bit
- ★★ Hank contrasts raising a child, which is about the child because the child matters, with saying 'Oh God, what was that?' instead of 'bless you', which honours what exists between them. — 00:03:24 · commit to the bit
- ★★★ Hank's advice: friendships are super important; committing to a bit is not a strategy but happens with certain friends, so if you find people to do it with, do it. — 00:03:36 · commit to the bit
00:03:52 — The Klingon audio track and unlisted version: Hank's extra Pizzamas video; sign-off
- ★★ Hank asks viewers to select the video's Klingon audio track under the gear icon and restart the video to hear the guy on screen; an unlisted version is linked in the description. — 00:03:58
- ★★ Hank says he basically made an extra Pizzamas video this Pizzamas, though he already has to make a bunch of them. (playful) — 00:04:21 · Pizzamas
00:04:50 — Music outro
In the description and comments
- ★★ The description says Pizzamas is on for only two more weeks, both the videos and the merch at pizzamas.com. — video description · Pizzamas
Threads in this video
- restate · What makes a good romantic relationship or friendship? — Hank's advice: friendships are super important; committing to a bit is not a strategy but happens with certain friends, so if you find people to do it with, do it. (00:03:36)
- looked back · Brotherhood 2.0: the 2007 year of daily video letters — Hank recalls they decided to upload a video every weekday of 2007 and relive that for two weeks every year in Pizzamas, not near Christmas and loosely based on pizza. (00:01:30)
- callback · John's Pizza John mustache, worn on camera as a recurring bit (2011) — Hank says Pizzamas rests on a Nerdfighteria bit about John having a mustache for 20 minutes in 2008, and in 2026 they are still doing it. (00:01:45)
- restate · Can things that humans made up (sports, money, borders, rules) really matter? — Hank says committing to the bit honours a friend by focusing on the thing that matters to both; the bit doesn't matter, it only matters because they matter. (00:02:40)
- reminder · John asks viewers to buy Pizzamas 2026 merch at pizzamas.com before Pizzamas ends (2026) — The description says Pizzamas is on for only two more weeks, both the videos and the merch at pizzamas.com. (video description)
- callback · The doctor who said 'sneezing is not normal, I never sneeze', nicknamed Dr. NeverSneezer Scrooge by Hank (2021) — As an example of bit commitment, a way he and John honour their friendship, Hank says every time he sneezes in front of John, John says 'Oh God, what was that?' (00:01:20)
Mentioned
Central: commit to the bit · friendship · love languages
Also: Projects: Brotherhood 2.0 · Pizzamas
Organizations: YouTube
Concepts: Klingon language · moustache · parenting · religion · romantic love · social construction
Only in the description or credits: Beautiful Mind · Brian David Gilbert · Tom Cardy
Also centred on commit to the bit: COMMIT TO THE BIT · The Point of Life
Also centred on friendship: How to Make Friends · How Do Adults Make Friends? · How I Made Friends · So, I've got cancer · Views · My 2025 Bingo Card
Later videos replying to this one
- 2026-09-30 · The Point of Life (John) — continues — “Hank, your video yesterday reminded me of my deep love of bit commitment.” (00:00:40)