EcoGeek relaunch: Hank and DFTBA's eco-conscious cleaning-supply subscription, profits to the Coral Reef Alliance (2025)
project history · status: running · last event: milestone (2025-11-24)
In March 2025 Hank relaunched EcoGeek, no longer a blog but a subscription service for eco-friendly home cleaning products. That same week the line launched, with all its profit going to the Coral Reef Alliance.
Told alongside: The doctor who said 'sneezing is not normal, I never sneeze', nicknamed Dr. NeverSneezer Scrooge by Hank (2021) · EcoGeek website: growth and milestones (2007)
About: EcoGeek, Good Store
| date | event | what | video |
|---|---|---|---|
| 2025-03-11 | launched | John announces Hank is relaunching EcoGeek, no longer a blog but a subscription service for home cleaning products for eco-conscious homes. | Hank Green's Brother 00:01:41 |
| 2025-03-14 | milestone | Hank confirms that this week (week of 10 March 2025) they launched a line of eco-friendly cleaning products with all the profit donated to the Coral Reef Alliance. → refers to Hank Green's Brother | Probably the Luckiest Thing in my Life 00:00:00 |
| 2025-11-11 | milestone | John says EcoGeek sells dish soap, laundry sheets and a new dishwasher powder designed in part by Alec from Technology Connections. | John's Annual Psychophysical Decline 00:04:03 |
| 2025-11-24 | milestone | Hank brought Good Store products to a $25-limit white elephant; it felt a little sneaky, but the EcoGeek items did great and everybody wanted them. | Good Store Holiday Gift Guide LIVE with Hank and John 00:14:54 |
What is said about it
3 statements, by date (the events above are the turns of the thread; these are the details).
- 2025-03-11 · Hank Green's Brother — announcement: John says EcoGeek launches today and 100% of its profits go to the Coral Reef Alliance in support of its Maui Watershed Project. — 00:02:08
- 2025-11-11 · John's Annual Psychophysical Decline — announcement: John presents Good Store's holiday bundles in three categories: socks and Sun Basin soap, candles and bath bombs fund the MCOE; coffee and tea fight TB; EcoGeek products fund the Coral Reef Alliance. — 00:03:34
- 2025-11-11 · John's Annual Psychophysical Decline — John calls Alec his current favorite YouTuber, a self-made dishwasher expert who serves as an unpaid intern for EcoGeek and their sock company because he is kind of an angel. (playful) — 00:04:03