Hank Green's Brother
2025-03-11 · announcement · John · 4:05 · watch on YouTube
Topic: Projects (also: Personal life) · mode: Announcements · tags: self promotion, community lore
A week before Everything Is Tuberculosis comes out, John says his most important job is being Hank Green's brother, fielding Hank's endless ideas, and announces Hank's relaunch of EcoGeek as a subscription for eco-friendly cleaning supplies whose profits go to the Coral Reef Alliance.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Long-microphone-cord opener, book plug, and his more important job: being Hank Green's brother
- ★ John opens by saying that now that he has a 50-foot microphone cord, nothing and no one can stop him. (playful) — 00:00:01
- ★★ John says his book Everything Is Tuberculosis comes out next week (week of 17 March 2025) and is available for pre-order now, with signed copies wherever books are sold. — 00:00:04 · Everything Is Tuberculosis
- ★★ John says he has a job even more important than being the book's author: being Hank Green's brother. (playful) — 00:00:12 · Hank Green, Everything Is Tuberculosis
00:00:22 — Greeting; John shushes his dog Potato to keep the Format vibe
- ★ John tells his dog Potato he is trying to make a video and Potato has to take it down a notch and get with the Format vibe. (playful) — 00:00:24
00:00:34 — Hank's constant stream of ideas: absurd, excellent and terrible
- ★★ John says that every seven to ten days for the last 20 years Hank has called him with an idea, inevitably a million-dollar idea. (playful) — 00:00:34 · Hank Green
- ★★ John says Hank's ideas the Awesome Socks Club and Sun Basin Soap have raised millions of dollars for a Maternal Center of Excellence in Sierra Leone. — 00:00:49 · Hank Green, Awesome Socks Club, Sun Basin Soap, Maternal Center of Excellence, Sierra Leone
- ★★ John says Hank's idea SciShow has reached hundreds of millions of people with reliable information about science. — 00:00:56 · SciShow, Hank Green
- ★★ John calls Hank's novel An Absolutely Remarkable Thing one of his favorite novels ever. — 00:01:02 · An Absolutely Remarkable Thing, Hank Green
- ★★ John says some of Hank's ideas are terrible, but the main thing to understand is their sheer quantity: there are so many of them. (playful) — 00:01:06 · Hank Green
00:01:16 — EcoGeek's history as a blog and its relaunch as an eco cleaning-supply subscription funding the Coral Reef Alliance, with weather and sneeze interludes
- ★★ John recalls that one of Hank's early ideas was EcoGeek, a blog charting the intersection of technology and the environment, which he rooted for from afar. — 00:01:16 · EcoGeek, Hank Green
- ★★ John says EcoGeek was successful, but the volume of Hank's other projects overwhelmed him and it sort of went away, except Hank Green ideas never do. — 00:01:28 · EcoGeek, Hank Green
- ★★★ John announces Hank is relaunching EcoGeek, no longer a blog but a subscription service for home cleaning products for eco-conscious homes. — 00:01:41 · EcoGeek, Hank Green
- ★★ John says EcoGeek brings non-toxic cleaning supplies, from laundry sheets to hand soap, dishwasher tablets and glass cleaner, curating the best from the internet as the blog once curated information. — 00:01:54 · EcoGeek
- ★★★ John says EcoGeek launches today and 100% of its profits go to the Coral Reef Alliance in support of its Maui Watershed Project. — 00:02:08 · EcoGeek
- ★★ John says the idea was developed by DFTBA with Hank, and he is promoting it the week before his book because he thinks it is brilliant. — 00:02:27 · DFTBA Records, Hank Green, EcoGeek
- ★★★ John says he has used EcoGeek's cleaning supplies exclusively for about two months and it is a game changer: less weight to ship, and the stuff is amazing. — 00:02:44 · EcoGeek
- ★★ John says that instead of enriching billionaires by buying something like Tide, he is fighting coral reef devastation. — 00:02:50 · economic inequality, EcoGeek
- ★★ John hopes viewers like EcoGeek and says they should check it out via the link in the description. — 00:02:57 · EcoGeek, doobly-doo
00:03:00 — Tribute to Hank: being his brother is stressful but John's favorite job
- ★★★ John tells Hank that being his brother is stressful but his favorite job: Hank's idea calls are exhausting, always another horizon, yet invigorating and fun. — 00:03:00 · Hank Green
- ★★★ John says Hank's ideas help coral reefs in Maui, hospitals in Sierra Leone and TB clinics in Lesotho, and Hank's desire to make a difference inspires him, especially now. — 00:03:18 · Hank Green, Sierra Leone, tuberculosis
00:03:37 — Book-launch weeks: videos may slip, 18 airports in 19 days, thanks for pre-orders; sign-off
- ★★ John says the next few weeks will be weird, stressful and overwhelming, and he might not make a video every Tuesday, though he will do his best. (hedged) — 00:03:37 · Everything Is Tuberculosis
- ★★ John says he loves an airport, which is good because he will be in 18 of them over the next 19 days. — 00:03:43 · Everything Is Tuberculosis
- ★★ John thanks everyone who pre-ordered the book: only seven days until it is out, and he is excited and appropriately nervous. — 00:03:51 · Everything Is Tuberculosis
Humor (significant)
-
John opens by boasting about his new, longer microphone cord. — 00:00:01
“Now that I've got a 50-foot microphone cord, nothing and no one can stop me.”
-
Listing Hank's million-dollar ideas, John includes one that inverts the whole point of 3D film. — 00:00:45
“He's figured out a way to render 3D movies in a crisp two dimensions.”
-
John realizes they forgot to check the weather when they went outside earlier, then reports that it is nice out with a line of spring poetry. — 00:02:19
“Yeah, it's nice out.”
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After a building series of uh-ohs, John lets out a huge sneeze. — 00:02:40
“That is not normal. What just happened to me is never normal.”
-
John signs off to Hank, recalling Hank's constant idea calls. — 00:04:00
“Hank, I will see you on Friday, unless you FaceTime me with an idea before that.”
Threads in this video
- callback · John's 30-foot microphone cord in his Format videos (2023) — John opens by saying that now that he has a 50-foot microphone cord, nothing and no one can stop him. (00:00:01)
- kept · John: buy a new long microphone cord for his next Format video (2025) — John opens by saying that now that he has a 50-foot microphone cord, nothing and no one can stop him. (00:00:01)
- reminder · John asks viewers to pre-order and buy signed copies of Everything Is Tuberculosis (2024) — John says his book Everything Is Tuberculosis comes out next week (week of 17 March 2025) and is available for pre-order now, with signed copies wherever books are sold. (00:00:04)
- looked back · EcoGeek website: growth and milestones (2007) — John says EcoGeek was successful, but the volume of Hank's other projects overwhelmed him and it sort of went away, except Hank Green ideas never do. (00:01:28)
- launched · EcoGeek relaunch: Hank and DFTBA's eco-conscious cleaning-supply subscription, profits to the Coral Reef Alliance (2025) — John announces Hank is relaunching EcoGeek, no longer a blog but a subscription service for home cleaning products for eco-conscious homes. (00:01:41)
- callback · The doctor who said 'sneezing is not normal, I never sneeze', nicknamed Dr. NeverSneezer Scrooge by Hank (2021) — After a huge sneeze, John says it is not normal: what just happened to him is never normal. (00:02:40)
- restate · Can business do good, or does business have to suck? — John says that instead of enriching billionaires by buying something like Tide, he is fighting coral reef devastation. (00:02:50)
- thanks · John asks viewers to pre-order and buy signed copies of Everything Is Tuberculosis (2024) — John thanks everyone who pre-ordered the book: only seven days until it is out, and he is excited and appropriately nervous. (00:03:51)
- callback · Hank's 'million dollar idea' phone calls to John (2013) — John says that every seven to ten days for the last 20 years Hank has called him with an idea, inevitably a million-dollar idea. (00:00:34)
- milestone · Everything Is Tuberculosis: John's nonfiction book about tuberculosis (2024) — John says his book Everything Is Tuberculosis comes out next week (week of 17 March 2025) and is available for pre-order now, with signed copies wherever books are sold. (00:00:04)
- looked back · SciShow: launch of Hank's science channel (2011) — John says Hank's idea SciShow has reached hundreds of millions of people with reliable information about science. (00:00:56)
- looked back · Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023) — John says Hank's ideas the Awesome Socks Club and Sun Basin Soap have raised millions of dollars for a Maternal Center of Excellence in Sierra Leone. (00:00:49)
- update · John's family gets a puppy, Potato (2023) — John tells his dog Potato he is trying to make a video and Potato has to take it down a notch and get with the Format vibe. (00:00:24)
- milestone · Everything Is Tuberculosis book tour (2025) — John says he loves an airport, which is good because he will be in 18 of them over the next 19 days. (00:03:43)
- callback · The brothers known as each other's brother: 'John Green's brother' and 'Hank Green's brother' (2007) — The title calls Hank "Hank Green's Brother", turning the bit around. (video title)
Where the stories that moved here went next
- John: buy a new long microphone cord for his next Format video (2025) — kept
- Everything Is Tuberculosis book tour (2025) — running; last: looked back, 2026-07-28
- Everything Is Tuberculosis: John's nonfiction book about tuberculosis (2024) — completed; last: looked back, 2026-10-20
- EcoGeek relaunch: Hank and DFTBA's eco-conscious cleaning-supply subscription, profits to the Coral Reef Alliance (2025) — running; last: milestone, 2025-11-24
- John's family gets a puppy, Potato (2023) — followed over 9 videos (2023–2026); last: update, 2026-02-15
Mentioned
Central: EcoGeek
Also: Projects: Awesome Socks Club · SciShow · Sun Basin Soap
Works: An Absolutely Remarkable Thing · Everything Is Tuberculosis · Spring is like a perhaps hand
Organizations: Coral Reef Alliance · Maternal Center of Excellence
Terms: doobly-doo
Concepts: economic inequality · tuberculosis
Places: Lesotho · Maui · Sierra Leone
Products: Tide
animal: Potato (animal)
Only in the description or credits: DFTBA Records · Good Store
Later videos replying to this one
- 2025-03-14 · Probably the Luckiest Thing in my Life (Hank) — answers (milestone on EcoGeek relaunch: Hank and DFTBA's eco-conscious cleaning-supply subscription, profits to the Coral Reef Alliance (2025)) — Hank confirms that this week (week of 10 March 2025) they launched a line of eco-friendly cleaning products with all the profit donated to the Coral Reef Alliance. (00:00:00)