TAKE IT DOWN A NOTCH
2023-01-03 · letter vlog · John · 3:59 · watch on YouTube
Topic: Everyday life (also: Personal life, Nerdfighteria) · mode: Personal essay · tags: calendar ritual, self promotion
As Vlogbrothers turns 16, John says his yearly goals have nearly always meant turning it up a notch, and that his only goal for 2023 is to take it down a notch: less yelling at strangers online, and remembering his work is important but not that important.
What is said
The parts of the video and what is said in each (★ — how much it matters to the video).
00:00:00 — Vlogbrothers turns 16; making a video each Tuesday is a gift and a choice
- ★★ John notes that on January 3, 2023, Vlogbrothers turned 16 and so can drive; some viewers were born after it began. — 00:00:00 · Vlogbrothers
- ★★ John says making a Vlogbrothers video every Tuesday can feel natural but is a gift newly given each week: making things with his brother and a community he cares about. — 00:00:00 · Vlogbrothers, Nerdfighteria
00:00:29 — John's yearly letters to himself and goals that turned it up a notch
- ★★ John says the weekly video is also a choice: he chooses each Tuesday whether to make one, and viewers choose whether to watch, though he struggles to remember routines are choices. — 00:00:29
- ★★ Every year John writes himself two letters, one looking back at the past year and one looking ahead, to understand his choices and be intentional, usually setting goals. — 00:00:29
- ★ John's past goals included exercising 150 minutes a week and finishing The Anthropocene Reviewed book, and he has a pretty good track record of meeting them. — 00:00:58 · The Anthropocene Reviewed (book)
- ★★ John says most of his goals turned it up a notch (write a book, start a channel, make a podcast, produce a movie), and often pushing himself is what he needs. — 00:00:58 · Up to eleven
00:01:27 — The 2023 goal: take it down a notch (online arguments, Booklist calm, work not that important)
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★★★ John says sometimes you need to take it down a notch, and that is his only goal for 2023. — 00:01:27
“sometimes you need to take it down a notch”
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★★ Last year (2022) John several times got into angry internet debates with strangers, such as whether access to life-saving medication is a human right, making him late to dinner without helping anyone. — 00:01:27
- ★★ In 2023 John wants to keep advocating for global health equity and better funding of health care systems, but without yelling at strangers online. — 00:01:56 · health equity
- ★★ John recalls that many years ago he worked as a student chaplain at a children's hospital. — 00:01:56 · first in: 2012-01-10 (said on 2012-01-09, implied), The Fault in Our Stars
- ★★ After the chaplaincy John took a temp job typing numbers into a database at Booklist, and though very anxious, he became known there for staying calm under pressure: it was just a magazine. — 00:01:56
- ★ John says Booklist had come out for 104 consecutive years, so it would probably come out regardless. — 00:02:26
- a number in question (doubtful): "104" — check against the recording
- ★★★ John wants to bring Booklist-era calm into 2023: his work is important, but not that important. — 00:02:26
- ★★ John's rule: when he gets short with loved ones, defines himself by his work or image, or panics over a deadline, take it down a notch; nobody dies if a Vlogbrothers video is weaker. — 00:02:55 · Vlogbrothers
- ★ John adds that he does not mean to pressure hospital workers and thanks them for the difficult work he bombed out of. — 00:02:55
00:03:24 — Young John would ridicule this; growing old; sign-off
- ★★ John says his younger self, who made his first Vlogbrothers video 16 years ago, would ridicule this, but warns him that in time you become what you ridicule; he quotes Prufrock on growing old. — 00:03:24
In the description and comments
- ★ In a channel comment, John wishes viewers a happy new year and suggests starting it with Awesome Coffee. — creator comment · Awesome Coffee Club
- ★★ In a channel comment, John says he has become the Awesome Coffee Club's unpaid social media intern, so far only on Tumblr, and may start a TikTok. — creator comment · Awesome Coffee Club, Tumblr, TikTok
Threads in this video
- milestone · Vlogbrothers in 2023: the channel turns 16 (2023) — John notes that on January 3, 2023, Vlogbrothers turned 16 and so can drive; some viewers were born after it began. (00:00:00)
- retold · John's yearly January letters to himself: a look back and goals for the new year — Every year John writes himself two letters, one looking back at the past year and one looking ahead, to understand his choices and be intentional, usually setting goals. (00:00:29)
- update · John's yearly January letters to himself: a look back and goals for the new year — John says sometimes you need to take it down a notch, and that is his only goal for 2023. (00:01:27)
- restate · Is outrage useful? — Last year (2022) John several times got into angry internet debates with strangers, such as whether access to life-saving medication is a human right, making him late to dinner without helping anyone. (00:01:27)
- mentioned · John's time as a student chaplain at a children's hospital (c. 2000) — John recalls that many years ago he worked as a student chaplain at a children's hospital. (00:01:56)
- restate · What is work for, and how much should people work? — John wants to bring Booklist-era calm into 2023: his work is important, but not that important. (00:02:26)
- milestone · Awesome Coffee Club: the brothers' coffee subscription for charity (2022) — In a channel comment, John says he has become the Awesome Coffee Club's unpaid social media intern, so far only on Tumblr, and may start a TikTok. (creator comment)
- restate · Is it acceptable that how long people live depends on where they live? — John wants to keep advocating for global health equity and better funding for health care systems in 2023. (00:01:56)
- restate · Should people worry about what others think of them? — John says that when he worries the way people see him matters more than the way he is, he should take it down a notch. (00:02:55)
- mentioned · John writes his first nonfiction book, The Anthropocene Reviewed (2020) — John's past goals included exercising 150 minutes a week and finishing The Anthropocene Reviewed book, and he has a pretty good track record of meeting them. (00:00:58)
- update · John's regular exercise after 100 Days and its effects on his body and mind (2017) — John's past goals included exercising 150 minutes a week and finishing The Anthropocene Reviewed book, and he has a pretty good track record of meeting them. (00:00:58)
- first use · John's Tumblr persona: the Awesome Coffee Club and its 'unpaid intern' (2023) — In a channel comment, John says he has become the Awesome Coffee Club's unpaid social media intern, so far only on Tumblr, and may start a TikTok. (creator comment)
- callback · John's 'take it down a notch' and 'take it up a notch' (2023) — The title shouts John's "take it down a notch". (video title)
Where the stories that moved here went next
- John's Tumblr persona: the Awesome Coffee Club and its 'unpaid intern' (2023) — running joke (last seen 2023); last: callback, 2023-08-29
- Awesome Coffee Club: the brothers' coffee subscription for charity (2022) — completed; last: looked back, 2024-10-30
- John's yearly January letters to himself: a look back and goals for the new year — told 4×, last update 2025
Mentioned
Booklist · health equity · The Anthropocene Reviewed (book) · The Love Song of J. Alfred Prufrock · Up to eleven
Only in the description or credits: Awesome Coffee Club · TikTok · Tumblr
Later videos replying to this one
- 2023-08-08 · TAKE IT UP A NOTCH (John) — continues (update on John's yearly January letters to himself: a look back and goals for the new year; variant on John's 'take it down a notch' and 'take it up a notch' (2023)) — John replays a clip of his January 2023 video in which he said his only goal for the year was to take it down a notch. (00:00:00)