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Awesome Coffee Club

project · in 38 videos (2022–2024)

The brothers' coffee subscription, launched in 2022 with coffee from small farmers' collectives in Colombia's Tolima region and 100% of profits going to fight maternal and infant mortality in Sierra Leone. By 2023 it had over 10,000 subscribers and roasts named after Sierra Leonean butterflies; in 2024 it was rebranded as Keats & Co., adding tea and supporting TB care.

Became: Keats & Co.

Videos by year: 2022: 13 · 2023: 19 · 2024: 6

Website: awesomecoffeeclub.com

Threads

Also named in the threads: Dear Hank and John: the brothers' advice podcast (2015) · Awesome Socks Club: monthly sock subscription (2016) · Maternal Center of Excellence: the brothers' Partners In Health project in Sierra Leone (2019) · John and Hank ask viewers to sign up for the Awesome Socks Club for 2023 (2022) · John asks viewers to buy Sun Basin Soap, whose profit goes to charity (2023) · Good Store: the brothers' store and subscription box at good.store giving all profit to charity (2023) · Sun Basin Soap: the brothers' charity soap subscription made with Botanie (2023) · Hank asks viewers to buy Hank's Cancer Socks at good.store (2023) · Keats & Co.: the brothers' coffee and tea brand fighting tuberculosis (2024) · Partners In Health's comprehensive TB care project in Lesotho (search, treat, prevent), backed by Keats & Co. (2024)

Often together

What comes up in the same parts of the videos; the number is how many parts.

Awesome Socks Club (27) · Sun Basin Soap (12) · Keats & Co. (5) · Sierra Leone (14) · maternal death (10) · Hank's Cancer Socks (4) · DFTBA Records (12) · Good Store (7) · Maternal Center of Excellence (6) · Eons (3)

What the videos say

The most important statements of each year; all statements.

2022

  • 2022-03-22 · Motivation in Hard Times — announcement: The description announces the brothers' new thing, the Awesome Coffee Club, with very limited slots now and a proper launch in a few weeks; John's channel comment calls it a monthly coffee subscription whose profits all go to stronger health care systems. — video description
  • 2022-07-12 · Nauseous Puddle Water — announcement: John says the Awesome Coffee Club cannot solve his first problem but seeks to solve the other two; a few months ago they semi-secretly launched the coffee company. — 00:00:48
    • The club works directly with small farmers' collectives in Colombia's Tolima region and delivers coffee every month or every two weeks. — 00:01:17
    • The coffee costs $22 per bag including shipping, can be cancelled any time, and households drinking more than 22 cups per two weeks can order multiple bags. — 00:02:15
    • John says all of the club's profits, not some or most, are donated to fight maternal and child mortality in impoverished communities. — 00:02:15
    • John tells viewers they can get the coffee at AwesomeCoffeeClub.com, linked in the description. — 00:03:14
  • 2022-07-15 · Thoughts From the Universe - Woah — ask: In a comment Hank suggests that anyone who thinks this planet matters and wants to love life while helping others wake up every morning with coffee from AwesomeCoffeeClub.com. (playful) — creator comment
  • 2022-07-22 · What are These Boys Doing?? — Hank: The brothers are lucky to ask what the best and coolest use of this activation energy is: things like delicious, ethically sourced coffee that gives all its profit to charity. — 00:02:56
    • Hank thinks someday there may be Awesome Coffee Club subscribers who have no idea who Hank and John Green are. (hedged) — 00:03:10
  • 2022-11-15 · 3 Years In: What Happened, Why, and What's Next — announcement: John announces that starting today the Awesome Coffee Club offers a light roast, Calypso; its coffee is sent to your house and 100% of profits go to charity. — 00:03:24
    • John says the other really important revenue source for the project is socks and coffee. — 00:03:24
  • 2022-11-22 · John's 2022 Gift Guide — ask: John: For coffee lovers John suggests an Awesome Coffee Club membership: carefully sourced, perfectly roasted beans, with 100% of profits supporting better maternal health in Sierra Leone. — 00:02:54
  • …and 28 statements more in 2022 — all statements of 2022

2023

  • 2023-01-03 · TAKE IT DOWN A NOTCH — announcement: In a channel comment, John says he has become the Awesome Coffee Club's unpaid social media intern, so far only on Tumblr, and may start a TikTok. — creator comment
  • 2023-01-24 · Behind the Scenes of my TUMBLR MEME LORD ERA — announcement: John: Today the Awesome Coffee Club launches its decaf roast, Paradoxica, named like all its roasts after a Sierra Leonean butterfly; it now covers light, medium dark and decaf. — 00:02:00
    • John says the Awesome Coffee Club supplies coffee, now including decaf, to over 10,000 subscribers in the US and Canada and donates 100% of its profits to charity. — 00:02:58
  • 2023-02-03 · My Mid-Afternoon Existential Crisis — announcement: Hank says a glitch in the subscription system that runs the Awesome Socks Club, the coffee club and Pizzamas may have emailed members that they will be skipped this month (February 2023); they won't be, and a fix is coming. — 00:00:21
  • 2023-05-02 · GOOD NEWS — ask: John: Among more ways to help, the description asks viewers to join the Awesome Coffee Club or get Sun Basin soap, and to spread the word. — video description
  • 2023-08-01 · Three Mornings — John argues corporations too often mask or invisibilize the work behind their products so consumers won't think about it; the Awesome Coffee Club wants buyers to know its coffee's makers are talented and passionate. — 00:04:31
    • John says the Awesome Coffee Club donates 100% of profit to charity; Awesome Coffee, Awesome Socks and Sun Basin Soap have donated over $5 million in three years to fight maternal and infant mortality in Sierra Leone. — 00:05:20
    • John says working with these suppliers is a gift to the club and its over 10,000 subscribers. — 00:05:20
  • 2023-08-29 · Breaking News: CEO Demoted — ask: John: For the last time as CEO, John asks viewers to buy the soap, coffee and socks, noting that 100% of the profit goes to charity. — 00:03:24
  • 2023-11-03 · We Need to talk about Sarapocial Relationships — Hank: By capable Hank means the community can act for itself and the world, from TB access to Crash Course, SciShow and the clubs funding maternal health in Sierra Leone; membership should feel valuable. — 00:03:57
  • 2023-12-01 · It's OK if you think less of me after this! — announcement: Hank: Looking for other subscriptions, they found ethically sourced coffee and started soaps with Sun Basin Soap, a local private-label maker; more subscriptions such as tea will follow. — 00:03:45
    • Hank says the store is full of holiday specials and bundles, his cancer socks, bath boxes and coffee boxes, which make great gifts for loved ones or yourself. — 00:05:53
  • …and 38 statements more in 2023 — all statements of 2023

Also named in: The P4A 2023 is The Hottest Club on the Internet

2024

  • 2024-01-16 · The Bank of Nerdfighteria — John: Most of the money still comes from the Awesome Socks Club, but coffee and soap are growing, and Pizzamas grew last year (2023) too. — 00:01:31
  • 2024-02-16 · How Much Does it Cost to be a Nerdfighter — Hank says the goal of raising $25 million for the Maternal Center of Excellence caused many of their ideas, like the Awesome Socks Club and the Awesome Coffee Club, and many asks of individuals and the community. — 00:00:58
  • 2024-06-18 · The Tea — John: The Awesome Socks Club became an explosive hit; with its sibling coffee and soap clubs it has raised over $8 million for the Maternal Center of Excellence project. — 00:01:27
    • Good Store's socks and soap stay oriented around maternal mortality, while coffee and now tea relaunch as a new brand, Keats & Co., to fight tuberculosis. — 00:03:53
    • John says the share of people who sign up for their coffee and stay signed up is in the high 90s percent. — 00:04:52
  • 2024-09-06 · I feel like I can't talk about this… — announcement: Hank: The brothers are rebranding the Awesome Coffee Club as Keats & Co., a coffee and tea brand; Hank says the tea is great and reviews are coming in. — 00:02:26
  • 2024-09-10 · The world will change. — announcement: John: To support the project they officially launch Keats & Co. today: the Awesome Coffee Club rebrands as Keats & Co. Coffee, adds tea, and ships to Europe. — 00:03:24
    • Since the soft launch to Nerdfighteria a few months ago, Keats & Co. and the Awesome Coffee Club have raised hundreds of thousands of dollars for TB care, which they see as just the beginning. — 00:03:53
  • 2024-10-30 · Sipping the Tea with Hank — announcement: John shows the new Keats & Co. coffee design: formerly the Awesome Coffee Club, renamed because its money supports TB care; its dark roast is lighter than Starbucks's. — 00:29:11