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Formats and what drives videos

Overview

Format by year

format 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 total
letter vlog 173 52 59 69 56 36 38 44 54 49 40 57 47 65 58 47 55 52 62 61 1174
explainer 3 4 21 26 25 13 13 22 15 18 23 10 26 13 10 16 17 18 12 8 313
announcement 7 23 22 12 17 11 10 12 8 10 7 6 5 5 7 9 11 11 12 7 212
list 5 9 18 15 22 8 16 9 11 7 7 10 8 6 10 6 3 6 3 5 184
Q&A 4 13 17 6 10 10 9 6 9 8 13 10 6 4 6 6 5 3 5 2 152
song 19 15 26 9 3 7 3 2 3 4 1 92
story 10 2 2 5 7 7 3 2 3 3 6 8 7 2 5 6 2 6 1 2 89
documentary visit 4 2 4 4 7 8 6 6 2 6 4 2 2 4 2 3 5 1 3 1 76
challenge / punishment 24 3 8 4 3 1 2 2 5 1 3 1 1 1 1 1 1 62
collab / interview 2 4 3 4 5 2 3 4 4 1 2 6 3 12 4 3 62
review / recommendation 1 1 5 2 6 3 3 4 6 1 1 8 4 7 5 3 60
other 1 5 1 1 1 1 1 1 1 1 1 1 5 21
compilation 6 1 2 2 1 1 1 1 1 2 1 1 20
reading 1 1 1 1 4
livestream 1 1 2

What videos contain (proxies)

The extraction has no trigger field yet; these are proxies from reply pointers, video tags, format and domain. A video can count under several rows. Share of the year's videos:

driver 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
answers the other brother 38 % 12 % 12 % 25 % 20 % 17 % 20 % 18 % 17 % 12 % 6 % 13 % 11 % 10 % 9 % 8 % 14 % 9 % 18 % 18 %
news or timely hook 15 % 18 % 32 % 23 % 23 % 27 % 19 % 25 % 30 % 32 % 22 % 19 % 20 % 33 % 19 % 20 % 21 % 32 % 28 % 21 %
launch or self-promotion 8 % 45 % 36 % 25 % 46 % 50 % 38 % 46 % 48 % 34 % 54 % 49 % 43 % 48 % 43 % 41 % 39 % 64 % 54 % 57 %
calendar ritual (birthday, holiday, anniversary) 4 % 6 % 8 % 10 % 8 % 11 % 8 % 18 % 16 % 14 % 16 % 15 % 16 % 16 % 19 % 23 % 21 % 14 % 14 % 23 %
community lore 79 % 70 % 58 % 47 % 55 % 45 % 43 % 45 % 30 % 29 % 27 % 22 % 15 % 34 % 31 % 18 % 33 % 17 % 22 % 26 %
heavy topic 3 % 4 % 8 % 4 % 11 % 3 % 8 % 18 % 10 % 13 % 12 % 8 % 13 % 21 % 14 % 18 % 44 % 25 % 28 % 18 %
explainer format 1 % 3 % 11 % 17 % 16 % 12 % 12 % 19 % 13 % 16 % 20 % 9 % 24 % 12 % 9 % 15 % 16 % 16 % 11 % 8 %
personal life (main domain) 26 % 12 % 10 % 17 % 9 % 16 % 8 % 5 % 7 % 9 % 12 % 6 % 3 % 6 % 7 % 6 % 17 % 11 % 9 % 6 %

Examples (up to four per year, spread across the year):

Answers the other brother

News or timely hook

Launch or self-promotion

Calendar ritual (birthday, holiday, anniversary)

Community lore

Heavy topic

Explainer format

Personal life (main domain)

Videos by format

Letter vlogs (the default format) are listed on the year pages.

explainer

announcement

list

Q&A

song

story

documentary visit

challenge / punishment

collab / interview

review / recommendation

other

compilation

reading

livestream